Your first six months of using Honch should be your best ever. There are thousands of new prospects added every week, from new hires and promotions through to funded companies, client movers and new Honch Lists.
The key is not trying to do everything at once. Focus on the highest-performing opportunities first, get your campaigns working, then expand into new areas over time.
Without exception, this is where most Honch clients achieve their best results.
As a new customer, you immediately gain access to several months of historical appointment data. Many of these people are still settling into their new roles and reviewing suppliers, making them highly receptive to outreach.
Build a campaign around newly appointed decision-makers first, refine your messaging, then continue feeding new appointments into the campaign on a daily, weekly or monthly basis.
Every month Honch tracks thousands of promotions across target accounts.
These individuals have recently taken on greater responsibility, larger budgets and new objectives. They often have more authority to introduce new suppliers and implement change.
Targeting newly promoted buyers consistently can help build pipeline quickly, and you'll already have several months of historical data available to start with.
You now have access to the complete library of Honch Lists and every decision-maker within them.
Hundreds of lists are already available and new ones are added every month.
The purpose of Honch Lists is to help you personalise outreach at scale by targeting groups of companies with a shared characteristic or trigger.
A good approach is to start with one or two lists that are highly relevant to your business.
For example, you could build a campaign around newly funded companies. Once you've tested messaging and measured results, roll the same approach out to additional months of data and eventually other list categories.
Month 1: Focus on new appointments.
Month 2: Add promoted buyers.
Month 3: Launch your first Honch List campaign.
Month 4 onwards: Expand into additional signals and list categories once your core campaigns are performing well.
The Honch Community Team is here to support you throughout your time with the platform, especially during your first few months.
If you'd like help building campaigns, selecting the right signals or planning your outreach strategy, book a personalised training and planning session with the team.
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