Use Honch to uncover sponsors ready to play ball

Your always-on sponsorship development platform, delivering real-time insights into global brand dynamics. Ensure your outreach resonates and your proposals align perfectly with brand objectives.

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TRUSTED BY GTM TEAMS OF ALL SIZES GLOBALLY

How Honch Works for Sponsorship Professionals

An introduction to Honch Sponsorship

How new business teams find and approach the right marketing decision-makers, using real people and company context.

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Sponsorship buying signals we track

New marketing hires, companies expanding internationally, employee growth and social signals that indicate real buying intent.

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Integrations

Connect your systems and CRM to keep your targeting of marketers and outreach in one place. 200+ integrations available.

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AI Built For Selling Sponsorship

Bernard for sponsorship teams

Your research-focused AI teammate inside Honch. Bernard helps you identify the right brands, understand what matters to each, and prepare outreach with better context.

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Personalised outreach

Draft emails that feel timely and relevant for brand and marketing leaders. Bernard uses real brand, role and partnership context to support outreach - not guesswork.

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Sponsorship Prospector

Target senior brand decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.
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Build pipeline block by block - new CMOs, live sponsorship signals, category research, perfect timing.

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Turn New Hires into Sponsorship Wins

New CMOs and Marketing Directors bring fresh priorities. That’s your opportunity. Honch tracks their moves, past companies, campaigns, and sponsorship activity. That way, you know exactly who to reach - and how.

How Honch Helps You Capitalise on New Hires:
Track Decision-Makers: Quickly find newly appointed CMOs, Marketing Directors, and CEOs.
Understand Priorities: See past campaigns and sponsorships so you can pitch smarter.
Perfect Outreach with AI: Let Bernard craft personalised emails that actually get noticed.
Research - Live research on the marketing and sponsorship of brands hiring new CMOs.

Meet Bernard - Your New Best Friend

Bernard finds the right brands, analyses their messaging, tracks marketing and sponsorship trends, and writes personalised outreach - so you can target with precision and win more deals.
  • Top Prospects: Surface the brands and decision-makers most likely to engage.
  • Trends & Signals: Spot marketing opportunities as they happen.
  • Perfect Outreach: Craft emails that resonate with CMOs.
Bernard turns insights into action, helping you engage the right brands with the right message - he’s a really good boy.
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Specialist Category Research: Know Who’s in the Game

From energy drinks to betting companies, and from tech giants to trading platforms, our research track the brands every team wants on their roster.

We profile global players and their decision-makers across key sponsorship categories - so you can pitch the right brands, at the right time.

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Social Listening & Brand Research: See the Full Picture

Social Listening:
Track 200,000+ companies and 2M+ posts/month. Spot who’s investing in sports, promoting sustainability, or shifting messaging.
Brand Research:
‍Get 6-month marketing and sponsorship overviews. Filter by initiatives, sports, regions, or any combination to find the best opportunities.
Bernard reads the signals, uncovers the opportunities, and helps you engage the right brands with precision.

Turn insights into new partners - try Honch and see results from day one.

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Start building your perfect prospect world today

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