The signal platform built for teams selling sponsorship

Honch gives partnership teams instant access to CMO intelligence and live sponsorship triggers.

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Built for modern sponsorship teams · GDPR-compliant · Powered by real-time brand signals

TRUSTED BY GTM TEAMS OF ALL SIZES GLOBALLY

Sponsorship moves when brands move

Brands only review sponsorship when something shifts. New CMOs, new markets, new launches and contract renewals all open a window.

Honch tracks the changes that signal fresh interest and real movement.

Honch helps you reach brands when the door is open.

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The moments that pull CMOs into your pipeline

The challenge isn't finding brands, or even CMOs. It's understanding the right moments when potential new sponsorship agreements are on the table.

Honch surfaces the signals that sponsorship teams care about - the intent moments that mean they're "in play".

Hit those moments and conversations convert.

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How sponsorship teams use Honch

Target new CMOs and promotions

Honch flags thousands of new CMOs, CEOs, VPs of Marketing, and other senior leaders the moment they step into new roles evey month.

Unbeatable data on global marketers

Access profiles on 1 million+ marketing decision‑makers worldwide, from CMOs to Sponsorship Leads, with complete, accurate and always‑fresh intelligence.

Tracking and targeting ex-partners

Honch flags every time your past sponsors move roles - turning them into warm, high‑intent prospects the moment they switch companies.

High growth and funded companies

Spot Series A–to–pre‑IPO companies entering key growth stages, when teams expand, budgets unlock and external partners become essential.

Understanding existing partners and strategy

Honch maps current marketing strategy and and sponsorship investment - giving you instant context that sparks better conversations.

Imagine your sponsorship signals meeting your own AI agent

Just imagine giving your team a specialist BD assistant who uncovers buying signals, researches prospects, and writes first‑touch intros in your voice. That’s Bernard.

Book a live demo using your proposition and real marketing buyers

Honch REALLY lands when you see it work with your prospects, your messaging and the CMOs you want to target. Enter your details here and we'll show you:

  • Live data on new CMOs, CEOs and VPs of Marketing
  • High growth, funded and expanding companies
  • Bernard researching your buyers and learning your positioning
  • How we track current sponsorship agreements and suppliers

If it’s a good fit, we’ll give you access to try it yourself.

Key Features

An introduction to Honch Sponsorship

How partnership teams target CMOs, using real people and company context.

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Buying signals tracked

Filter buyers using signals including new hires, funding and international expansion.

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Integrations

From Salesforce to HubSpot - Honch fits into the systems you already use every day.

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Bernard, your AI sidekick

Your sponsorship-specialist AI teammate inside Honch to help you research and prospect.

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Personalising your outreach

Draft emails that feel timely, relevant and use language that engages even the most senior CMOs .

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Prospecting at scale

Create highly personalised introductions at scale, you focus on conversations.

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Our latest posts

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Pinpoint sponsorship buyers starting new roles, reshaping rosters, growing internationally and appointing new partners.

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