From Barcelona and Real Madrid, to Oviedo and Girona, we’ve researched every La Liga club’s partners - and mapped who actually runs marketing at each sponsoring company.

Our latest Honch List covers every company currently sponsoring La Liga or a La Liga club.

The list includes 269 sponsoring companies, researched club by club and sponsor by sponsor, alongside 5,000+ global marketing decision-makers involved in sponsorship, partnerships and commercial strategy.

For each sponsor, we’ve mapped the full marketing decision-making unit - CMOs, senior marketers and commercial leaders influencing sponsorship and partnership strategy.

What’s in the list

The dataset spans:

• Global brands using La Liga as a flagship international property
• Spanish and European companies investing in football to drive growth
• Category leaders across finance, tech, automotive, FMCG, betting and consumer brands
• Brands sponsoring individual clubs, league-wide properties, or both

Some of the companies included

• Repsol
• CaixaBank
• Spotify
• Fortinet
• Softtek
• Rappi
• Etihad
• Aeromexico
• Corpay
• Sanitas
• Sportybet
• Bimbo do Brasil
• Renfe
• Aena
• Octopus Energy
• Fever
• Hudl
• Vueling Airlines
• Abanca
• PureGym
• Digi Spain Telecom

What the list gives you

• A complete view of who sponsors what across La Liga
• Direct access to the marketers behind those decisions
• Clear separation between global sponsors and growth-focused regional brands
• A clean starting point for outbound, benchmarking or partner targeting

No theory. No opinion. Just a current picture of the La Liga sponsorship market - and the people you actually need to speak to.

The La Liga Sponsors Honch List is available on the platform now.

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