Personalised sponsorship outreach, done properly

Turn real brand research into 1-to-1 sponsorship conversations

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Go from brand insight to introduction - faster

Honch brings together brand context, partnership research and AI-assisted drafting in one place, so you can move from understanding a brand’s sponsorship priorities to sending a confident, relevant introduction without hours of preparation.

That context includes what brands are already investing in, what’s changing, and why now might be a sensible moment to start a sponsorship conversation.

Trained on your proposition

So outreach actually sounds like you

Train Bernard on your specific property, rights or partnership offering. Who it’s relevant for, and what makes it different.

Share your messaging, positioning and examples, and Bernard learns how to support your outreach in a way that makes sense to senior brand and marketing leaders.

No generic AI language.
No off-brand copy.

Clear instructions, better output

You stay in control of tone and style

Set the rules once. Define tone, structure and what Bernard should research before writing.

Bernard follows those instructions every time, so outreach stays consistent, relevant and tailored for the marketers and brands you target.

Connected to your workflow

Email and CRM, ready to go

Connect your email, add your signature and sync your CRM.

Outreach stays logged and visible, without changing how your team already works.

Personalised new business, on demand

Context before words

Open a contact and ask Bernard to draft an introduction.

He reviews the role, the organisation, existing sponsorships and partnerships, brand activity and growth plans, then drafts with that context in mind.

You review, refine if needed, and send.

Go from insight to introduction - faster

Human judgement, faster replies

Bernard helps you write better emails to senior marketers - he doesn’t send them for you. You decide what goes out, and when.

Better timing. More conversations.

Continue Exploring Sponsorship AI Features

Bernard for sponsorship teams

Your research-focused AI teammate inside Honch. Bernard helps you identify the right brands, understand what matters to each, and prepare outreach with better context.

Personalised outreach

Draft emails that feel timely and relevant for brand and marketing leaders. Bernard uses real brand, role and partnership context to support outreach - not guesswork.

Sponsorship Prospector

Target senior brand decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.

Know who to target - and reach out at exactly the right moment

Honch brings targeting, context and personalised outreach together, so conversations start more naturally.

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