Meet Bernard - your AI agent for sponsorship growth

A research agent built for targeting senior brand and marketing leaders

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From brand change to pipeline, without the guesswork

Imagine an assistant who can spot when a new brand or marketing leader joins, understands where a company is already investing in partnerships, and helps you prepare outreach that is relevant and well timed.

That’s Bernard - your research agent inside Honch.

Uncovering the right prospects, every day

From sponsorship signals to real opportunities

You already know what a strong sponsorship prospect looks like. Bernard helps you actually find them.

New CMOs reviewing brand spend, companies entering new markets, brands increasing visibility or launching major campaigns.

Describe the situations, priorities and changes that matter to you, and Bernard builds audiences around real-world context - not rigid filters.

Trained on your property

So he understands how you sell

Train Bernard on your property, rights or partnership offering, who it is relevant for, and how you position it to brands.

Share your messaging, examples and positioning, and he learns how to reflect your approach accurately - not in generic AI language.

Research before writing

Brand context always comes first

Before Bernard drafts anything, he researches the brand, existing sponsorships and partnerships, current marketing activity, key stakeholders and growth priorities.

That context shapes every suggestion, so outreach feels informed and credible - not automated.

Outreach that feels human

Like your best commercial manager on a good day

Bernard helps draft introductions and follow-ups that feel natural, specific and worth the time of a senior brand leader.

You stay in control. You review, refine if needed, and send.

From insight to action

Built for how sponsorship teams work

Bernard fits straight into how you already work - from targeting and research to outreach and CRM sync.

A research assistant designed specifically to help you start better sponsorship conversations with senior brand and marketing leaders.

Continue Exploring Sponsorship AI Features

Bernard for sponsorship teams

Your research-focused AI teammate inside Honch. Bernard helps you identify the right brands, understand what matters to each, and prepare outreach with better context.

Personalised outreach

Draft emails that feel timely and relevant for brand and marketing leaders. Bernard uses real brand, role and partnership context to support outreach - not guesswork.

Marketing Prospector

Target senior brand decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.

Know who to target - and reach out at exactly the right moment

Honch brings targeting, context and personalised outreach together, so conversations start more naturally.

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