Each month, Honch tracks around 700 companies starting international expansion. For each one, we show where they’re expanding to, how they’re investing, and what their growth plans look like.

Alongside this, we surface roughly 7,000 senior HR decision-makers across these companies, covering talent, L&D, reward and benefits, plus CEOs leading the charge.

So how do you turn this into a new business campaign, quickly?

Introducing Prospector - Research and Writing at Scale

Honch is about much more than names, job titles and email addresses. Using our new Prospector tool, you can target companies and people in bulk while still sending 100% personalised messaging. Here’s how.

How it works

1. Build a list using a real buying signal

‍For this example, we target companies expanding internationally and focus on HR Directors and Chief People Officers.

2. Train Bernard once

‍We train Bernard on your business and how you help companies expanding overseas. You only do this once.

3. Create the research and writing prompt

‍We tell Bernard what to reference before writing. In this case, the countries they’re expanding into and their wider growth plans. Tone and style are set upfront.

4. Test on a small sample

‍We run the prompt on one or two contacts to check the output. If needed, we refine. If not, we move on.

5. Scale with Prospector

‍We move the full list into Prospector, generate hundreds or thousands of personalised emails, review, and schedule them. Every email is individual and synced to HubSpot or Salesforce.

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Why this matters

This workflow now works across every buying signal on Honch. It lets you run large-scale, highly targeted campaigns without hiring multiple SDRs, and without losing relevance.

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