The signal platform built for teams selling to finance

Honch gives GTM teams instant access to finance buyer intelligence and live business triggers, so you know what will get a CFO to respond.

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Built for modern GTM teams · GDPR-compliant · Powered by real-time finance signals

TRUSTED BY GTM TEAMS OF ALL SIZES GLOBALLY

CFOs will talk - when the timing is right

Most outreach lands when finance teams are overloaded and unresponsive.

Timing is your biggest blocker, not your message.

Honch spots the real signals that show when a finance leader is actually open to a conversation.

Reach out then - not before, not after.

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The moments that pull finance buyers into your pipeline

Finance teams move fast, but their needs change even faster.

A new CFO. A funding round. A tech migration. A growth sprint.

Honch tracks the shifts that tell you a finance team is reviewing tools or feeling pressure to act.

Show up in these moments and conversations become easy.

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How finance revenue teams use Honch

Target new finance leaders and promotions

Honch flags thousands of new CFOs, FDs and other senior leaders the moment they step into new roles evey month.

Unbeatable data on global finance buyers

Access profiles on 600,000+ finance decision‑makers worldwide, from CFOs to Tax Leads, with complete, accurate and always‑fresh intelligence.

Tracking and targeting ex-clients

Honch flags every time your past champions move roles - turning them into warm, high‑intent prospects the moment they switch companies.

High growth and funded companies

Spot Series A–to–pre‑IPO companies entering key growth stages, when teams expand, budgets unlock and external partners become essential.

Understanding existing tech and suppliers

Honch maps the systems and suppliers companies already use - giving you instant context that sparks better conversations.

Imagine your finance signals meeting your own AI agent

Just imagine giving your team a specialist BD assistant who uncovers buying signals, researches prospects, and writes first‑touch intros in your voice. That’s Bernard.

"We’ve used Honch for 3 years at Emburse and can directly attribute revenue to the platform. The data quality is the best I’ve seen."

Head of Business Development

"Over the last three years, Honch has served as a consistent lead generation tool for our sales team at Webexpenses."

Head of Sales

Book a live demo using your proposition and real finance buyers

Honch REALLY lands when you see it work with your prospects, your messaging and the CFOs you want to target. Enter your details here and we'll show you:

  • Live data on new CFOs, FDs and VPs of Finance
  • High growth, funded and expanding companies
  • Bernard researching your buyers and learning your positioning
  • How we track current software and suppliers

If it’s a good fit, we’ll give you access to try it yourself.

Key Features

An introduction to Honch Finance

How revenue teams target finance buyers, using real people and company context.

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Buying signals tracked

Filter buyers using signals including new hires, funding and international expansion.

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Integrations

From Salesforce to HubSpot - Honch fits into the systems you already use every day.

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Bernard, your AI sidekick

Your finance-specialist AI teammate inside Honch to help you research and prospect.

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Personalising your outreach

Draft emails that feel timely, relevant and specific to senior finance leaders.

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Prospecting at scale

Create highly personalised introductions at scale, you focus on conversations.

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Our latest posts

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Pinpoint finance buyers starting new roles, reshaping systems, growing internationally and hiring new suppliers.

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