Meet Bernard - your AI agent for agency growth

A research agent built for targeting senior marketing leaders

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From marketing change to pipeline, without the guesswork

Imagine an assistant who can spot when a new marketing leader joins, understands the brand's existing campaigns and messaging, and craft email outreach that'll get you noticed by CMOs.

That’s Bernard - your research agent inside Honch.

Uncovering the right prospects, everyday

From marketing signals to real opportunities

You already know what a strong prospect looks like for your agency. Bernard helps you actually find them.

New marketers about to review agencies, companies expanding internationally, multiple product launches.

Describe the situations, priorities and changes that matter to you, and Bernard builds audiences around real-world context - not rigid filters.

Trained on your agency offering

So he understands how you sell

Train Bernard on what you sell into marketers, who it’s for, and how you position it.

Share your messaging, examples and positioning, and he learns how to represent your business properly - not in generic AI language.

Research before writing

Existing marketing investments come first

Before Bernard writes anything, he researches the company, the current marketing investments being made, who the key stakeholders are, and growth objectives.

That context shapes every message, so outreach feels informed - not forced.

Outreach that feels human

Like your best New Business Manager on a good day

Bernard helps draft introductions and follow-ups that feel natural, specific and worth the time of a CMO.

You review, tweak if needed, and send.

From insight to action

Built for how new business teams work

Bernard fits straight into how you already work - from targeting and research to outreach and CRM sync.

A research assistant designed specifically to help you start better conversations with senior marketing leaders

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Bernard for agencies

Your marketing-specialist AI teammate inside Honch. Bernard helps you find the right opportunities, understand what matters to each, and move faster with better context.

Personalised outreach

Draft emails that feel timely, relevant for senior marketers. Bernard uses real brand and role context to help you reach out with confidence - not guesswork.

Marketing Prospector

Target senior marketing decision-makers and let Bernard create highly personalised and researched introductions at scale. You can focus on conversations.

Know who to target - and reach out at exactly the right moment

Honch brings targeting, context and personalised outreach together, so conversations start more naturally.

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