Personalised targeting of CFOs at scale

More replies. Better conversations.

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From better lists to brilliant outreach

Prospector brings list building, company context and research-led drafting into one flow - so you’re not just reaching out to more organisations, you’re starting better finance conversations with CFOs and Finance Directors.

Step 1: Build a list worth targeting

Quality starts with context

Build focused lists of finance decision-makers based on role, seniority and real finance buying signals.

That includes new CFO and FD appointments, leadership changes, system reviews, funding events and organisations entering new markets.

Better targeting means outreach lands with relevance - not guesswork.

Step 2: Group the right FDs

Scale without losing fous

Move selected contacts into Prospector and group them by campaign, priority or finance context.

That might be newly appointed CFOs, Finance Directors overseeing transformation, organisations scaling rapidly, or teams preparing for audits or reporting change.

You’re scaling outreach without treating every finance team the same.

Step 3: Generate personalised emails, in bulk

Completely personalised

Ask Bernard to prepare outreach for up to 200 contacts at a time.

Each email is written individually, using real company and role context such as existing finance systems, reporting requirements, growth plans and what’s changed recently.

It reads like it was researched properly because it was. You will never see two emails the same.

Step 4: Review and send with confidence

You stay in control

Review, tweak if needed, and schedule emails safely.

Nothing goes out unchecked - and sender reputation stays protected.

Step 5: Campaigns that actually perform

Built for replies, not volume

Track who’s been contacted, what resonates with your market, and when to follow up.

Prospector helps you run ongoing outbound that leads to replies, conversations and meetings - not empty send counts.

Continue Exploring Finance AI Features

Bernard for targeting CFOs

Your research-focused AI assistant inside Honch. Bernard helps you identify the right finance leaders, understand what matters to them, and prepare outreach.

Personalised outreach

Draft emails that feel timely and relevant for Finance Directors. Bernard uses real company, role and finance context to support outreach - not guesswork.

CFO Prospector

Target senior finance decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.

Know who to target - and reach out at exactly the right moment

Honch brings targeting, context and personalised outreach together, so conversations start more naturally.

Book a Demo