Personalised finance outreach, done properly

Turn real company research into 1-to-1 CFO conversations

Go from finance insight to introduction - faster

Honch brings together company context, finance research and AI-assisted drafting in one place, so you can move from understanding a finance team’s priorities to sending a confident, relevant introduction without hours of preparation.

That context includes what finance teams already have in place, what’s changing, and why now might be a sensible moment to reach out.

Trained on your proposition

So outreach actually sounds like you

Train Bernard on your accounting, fintech or finance software offering. Who it’s relevant for, and what makes it different.

Share your messaging, positioning and examples, and Bernard learns how to support your outreach in a way that makes sense to CFOs and Finance Directors.

No generic AI language.
No off-brand copy.

Clear instructions, better output

You stay in control of tone and style

Set the rules once. Define tone, structure and what Bernard should research before drafting any outreach.

Bernard follows those instructions every time, so messaging stays consistent, relevant and tailored for the finance leaders you target.

Connected to your workflow

Email and CRM, ready to go

Connect your email, add your signature and sync your CRM.

Outreach stays logged and visible, without changing how your team already works.

Personalised new business, on demand

Context before words

Open a contact and ask Bernard to prepare an introduction.

He reviews the role, the organisation, existing finance systems and suppliers, recent changes and growth plans, then drafts with that context in mind.

You review, refine if needed, and send.

Go from insight to introduction - faster

Human judgement, faster replies

Bernard helps you write better emails to CFOs and Finance Directors - he does not send them for you. You decide what goes out, and when.

Better timing. Better conversations.

Continue Exploring Finance AI Features

Bernard for targeting CFOs

Your research-focused AI assistant inside Honch. Bernard helps you identify the right finance leaders, understand what matters to them, and prepare outreach.

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Personalised outreach

Draft emails that feel timely and relevant for Finance Directors. Bernard uses real company, role and finance context to support outreach - not guesswork.

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CFO Prospector

Target senior finance decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.

Learn more

Personalised finance outreach, done properly

Turn real company research into 1-to-1 CFO conversations

Go from finance insight to introduction - faster

Trained on your proposition

Clear instructions, better output

Connected to your workflow

Personalised new business, on demand

Go from insight to introduction - faster

Continue Exploring Finance AI Features

Bernard for targeting CFOs

Personalised outreach

CFO Prospector

Know who to target - and reach out at exactly the right moment

Start building your perfect prospect world today