Meet Bernard - your AI agent for growth

A research agent built for targeting CFOs and senior finance leaders

Book a demo ->

From finance change to pipeline, without the guesswork

Imagine an assistant who can spot when a new CFO or Finance Director joins, understands how a company currently manages its finance stack, and helps you prepare outreach that is relevant and well timed.

That’s Bernard - your research agent inside Honch.

Uncovering the right prospects, every day

From finance signals to real opportunities

You already know what a strong finance prospect looks like. Bernard helps you actually find them.

New CFO appointments, companies raising funding, organisations scaling rapidly, or finance teams reviewing systems and advisors.

Describe the situations, priorities and changes that matter to you, and Bernard builds audiences around real-world context - not rigid filters.

Trained on your offering

So he understands how you sell

Train Bernard on your accounting, fintech or finance software proposition, who it is relevant for, and how you position it to finance teams.

Share your messaging, examples and positioning, and he learns how to reflect your approach accurately - not in generic AI language.

Research before writing

Finance context always comes first

Before Bernard drafts anything, he researches the organisation, current finance systems and suppliers, leadership structure, recent changes and growth priorities.

That context shapes every suggestion, so outreach feels informed and credible - not automated.

Outreach that feels human

Like your best business development manager on a good day

Bernard helps draft introductions and follow-ups that feel natural, specific and worth the time of a CFO or Finance Director.

You stay in control. You review, refine if needed, and send.

From insight to action

Built for how professional services teams work

Bernard fits straight into how you already work - from targeting and research to outreach and CRM sync.

A research assistant designed specifically to help you start better conversations with senior finance leaders.

Continue Exploring Finance AI Features

Bernard for targeting CFOs

Your research-focused AI assistant inside Honch. Bernard helps you identify the right finance leaders, understand what matters to them, and prepare outreach.

Personalised outreach

Draft emails that feel timely and relevant for Finance Directors. Bernard uses real company, role and finance context to support outreach - not guesswork.

CFO Prospector

Target senior finance decision-makers and let Bernard support research-led, personalised introductions at scale. You stay focused on conversations.

Know who to target - and reach out at exactly the right moment

Honch brings targeting, context and personalised outreach together, so conversations start more naturally.

Book a Demo