If you can describe it, Honch can track it.
Every business has a moment that means someone needs them. Describe yours in plain English. Honch turns it into rules, shows you what it would have caught, then watches for it every day.
Manage your signals
Write one in plain English and see what it would have caught before you save it.
Your market. Your moment.
Some clients want to know about new brand ambassadors. Others want offsite meetings, or product launches in Asia. Standard signals can’t know what matters to your business. You can.
From a sentence to a signal in minutes.
Describe it
Write the trigger the way you’d explain it to a colleague.
We turn it into code
Keywords, patterns and exclusions you can read and change yourself.
“team offsite” · “away day”
“company retreat”
\b(off-?site|retreat)\b
not a job advert · not a venuePreview it first
See exactly what it would have caught in the last 30 days before you save.
Too broad? Tighten a term and preview again.
It runs every day
Across every post and job advert we read, with AI checking each match.
Every match shows you why.
You see the post or advert that triggered it, the company behind it and who to speak to. AI verification checks each match before it reaches you, so a mention isn’t mistaken for a moment.
- Exclusions you control, like “not a job advert” or “not on behalf of a client”
- Matches feed your dashboard, daily alert and sequences
- Change the terms yourself whenever your market shifts
“Thrilled to welcome our new global brand ambassador as we head into a big year for the brand.”Gymshark · company post · 2 days ago
We track buying signals for the world’s best revenue teams.
Questions about personalised signals
Do I need to know how to write rules?
No. Describe the trigger in plain English and Honch drafts the keywords, patterns and exclusions for you. You can read and edit them, but you never have to.
What does a signal watch?
Every social post and job advert Honch reads, across the companies in your market, every day.
How do you stop false matches?
Exclusions remove the obvious noise, and AI verification checks each match before it appears. You can also preview a signal against the last 30 days and tighten it before you save.
Can I change a signal later?
Yes. Edit the terms, switch a signal off or add new ones whenever your market changes.
Which plans include personalised signals?
Pro and Scale. See plans.