Sell to HR teams at the moment they’re ready to buy.
The HR edition of Honch watches HR leaders, people systems and the changes that open a buying window, then tells you who to speak to and why.
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DashboardSearchYour signalsVendor directoryListsOutboxYour top HR prospects today.
HR DirectorNew HR leader96
Chief People OfficerPromotion94
Head of People SystemsSystems project92
Head of RewardPrevious client91
Joined this week. Payroll migration brief.
Bigger role. Budget for new partners.
Hiring an HRIS lead for a new system rollout.
A former customer, now at Wise.
We track HR buying signals for the teams who sell to HR.
HR buyer intelligence that never sleeps.
Every new appointment, promotion, systems project, funding round and post across the HR market. We watch all of it, so you only see the people ready to buy from you.
Priya Nair joins as HR Director
Sara Okafor promoted to Chief People Officer
Hiring an HRIS lead for a new system rollout
Your former client Maya Bennett joins as Head of Reward
40 new UK roles. The people team is scaling fast
Job advert confirms the payroll system they run
So that you see which HR teams are ready to buy,
before anyone else does.
A new HR leader. A fresh look at suppliers.
New leaders review their partners early. Honch spots them as they start, so you’re the first useful conversation, not the fifth.
Bigger roles. New budgets.
A promotion brings a wider brief and the authority to bring in new partners. Catch it while their priorities are still being set.
Find the teams rebuilding their HR stack.
Migrations, HRIS hires and payroll projects show up in job adverts and posts long before a tender. Honch shows you the evidence.
“Lead the implementation of our new HRIS and support the migration of payroll across the group.”Monzo · HRIS Lead · source and confidence shown with every match
Know what they already use.
See which HR, payroll and talent systems companies run, with the evidence behind each match. Build a market around a competitor, a partner or an integration.
Growing teams need more from HR.
Fresh funding, hiring sprees and new offices put pressure on people teams. That’s when they look for help.
Your champions, in new companies.
When a customer moves on, they take their trust in you with them. Honch tells you where they’ve landed.
Previous company · your customer
New company · not yet a customer
Find your buyer. And the people around them.
A CPO may own the agenda. HRIS may own the project. Reward may own the brief. Honch gets you to the right person in the conversation.
HR & People
CPO, HR Director, Head of People and People Ops.
Talent
Talent Acquisition Director, Head of Talent and recruitment leads.
Learning & Development
L&D Director, Head of Learning, leadership and early careers.
Reward & Benefits
Reward Director, Benefits Lead, wellbeing and employee experience.
HR Systems
HRIS Lead, People Systems and HR transformation.
Payroll & Operations
Head of Payroll, HR Operations and shared services.
Narrow it down by title, seniority, company size, location, appointment date, previous company and the signals you care about.
One picture of the HR market. For marketing and sales.
Give every campaign a reason to get opened.
Build audiences around what’s happening in your buyers’ world, not just a job title in a list.
- Audiences of newly appointed HR leaders, refreshed every day
- Segments by HR system, company size and growth
- Content stores so every send uses your best material
- Multi-step sequences, personalised for each buyer
Know who to call, and what to say.
A ranked shortlist every morning, with the reason each company fits and a first line ready to go.
- Prospects ranked for your business, not everyone’s
- Why this prospect, in plain English
- Drafts in your voice. You approve every one
- Shared lists so the team knows who’s talking to whom
We work where you work.
In the platform, in your AI and in your CRM. Your HR signals turn up wherever your team already spends its day.
Your HR market, in your inbox every morning.
A personalised daily alert with the new HR leaders, promotions and projects that fit your business. Open Honch and start with the best ones.
Book a demoGood morning. 6 new HR buyers in your market.
Ranked for HR software · 200 to 5,000 employees · UK
Ask Claude about your HR market. Honch answers.
Ask about new HR leaders, the systems they run and who to reach. Honch brings your market, signals and contacts into the conversation.
Explore Honch in your AI
ClaudeHonch connected ●Three strong matches. Sainsbury’s is the best place to start: a new HR Director and a payroll migration in the same month.
HubSpot, Salesforce or any other CRM or marketing platform.
Send the person, the company and the reason to act straight into the tools your team already uses.
HubSpotNew HR leaders, synced with the reasonSynced
SalesforceAdd to Salesforce in one clickLive
ZapierConnect Honch to the rest of your stackConnectedBuilt for every kind of HR supplier.
Is this just for HR software companies?
No. The HR edition works for suppliers across payroll, recruitment, learning, leadership, benefits, wellbeing and HR services. Honch starts with what you sell, then finds the signals and buyers that matter to you.
Is Honch for marketers as well as sales teams?
Yes. Build audiences around new HR appointments, the systems companies use and buying signals for campaigns, events and nurture, while giving sales the context for a relevant follow-up.
Can I find very specific HR buyers?
Combine job title, function and seniority with company size, location, previous employer, appointments and promotions. Add software, partner and signal filters to build a precise market.
Can I track signals that aren’t listed here?
Yes. Describe the change you care about and Honch builds a personalised signal for it, from charity partnerships to office moves.