Find the brands that belong in your next partnership.
See who sponsors what across sport, music and events, and which new marketers have just inherited their predecessor’s sponsorships and suppliers. Honch ranks the brands for your property and tells you who to speak to.
Book a demo
DashboardSignalsSponsorship directoryListsToday’s sponsorship prospects
Head of SponsorshipInherited sponsorships96
Partnerships DirectorSponsorship directory92
Chief Marketing OfficerNew marketing leader88
VP BrandMarketing budget83
Head of BrandNew market79
Inherited 3 sponsorships and 2 agencies.
Fitness, football and events.
Joined this month. Reviewing partnerships.
First brand campaign planned.
We track buying signals for the world’s best revenue teams.
Sponsorship intelligence that never sleeps.
Every day Honch reads sponsorship announcements, appointments, job adverts and social posts to find who sponsors what and who just inherited the decision. Then it tells you who to call.
New partnership with a fitness event
New Head of Sponsorship inherits 3 deals
Priya Nair joins as CMO
Brand team growing fast
New range launching in spring
Launching in a new market
So that you see which brands are ready to sponsor,
before anyone else does.
See who sponsors what.
Search sponsorships by sport, property, territory and category. See which brands already back properties like yours, and which of their deals sit alongside yours.
New marketer. Inherited partnerships.
A new marketing leader inherits every sponsorship, agency and supplier their predecessor signed. Honch shows who just started and what they’ve inherited, so you’re there when they review it.
A new CMO. A fresh look at partnerships.
New marketing leaders want to make their mark, and sponsorship is one of the most visible ways to do it. Honch spots them as they start.
Know who has the budget.
See an estimate of each company’s marketing spend and how fast the brand team is growing, so you put your time into the brands that can afford a new partnership.
A launch needs an audience.
New products and campaigns need reach, and sponsorship delivers it. Honch picks up launch plans in job adverts, news and posts.
“Lead partnerships and sponsorship activation for the launch of our new product range.”Sainsbury’s · Partnerships Manager · source and confidence shown with every match
New countries. New fans to win.
Brands entering a new market look for local properties to build awareness fast. Honch tells you who’s expanding, and where.
Find the people who sign sponsorships.
A CMO may own the budget. A Head of Sponsorship may own the portfolio. An agency may run the activation. Honch gets you to the right person.
Brand leadership
CMO, Marketing Director and Brand Director.
Sponsorship
Head of Sponsorship and sponsorship managers.
Partnerships & activation
Head of Partnerships and activation leads.
Marketing & comms
Campaign, comms and PR teams.
Experiential & events
Events, hospitality and experiential leads.
Commercial
Commercial Director and business development.
Narrow it down by sport, property type, category, territory, company size, appointment date and the signals you care about.
One picture of the sponsorship market. For partnerships and commercial teams.
Find the brands that fit your property.
Build target lists from who sponsors what, and who just inherited the decision.
- Brands that sponsor in your sport, category or territory
- New marketers and the sponsorships they’ve inherited
- Marketing spend estimates and brand team growth
- Drafts in your voice. You approve every one
Protect the partners you already have.
Know when something changes at the brands that already sponsor you.
- Alerts when your contact moves on, and who replaces them
- Where your past champions have landed
- What else your partners sponsor
- Shared lists so the team knows who’s talking to whom
We work where you work.
In the platform, in your AI and in your CRM. Your sponsorship signals turn up wherever your team already spends its day.
Your sponsorship market, in your inbox every morning.
A personalised daily alert with the new marketers, sponsorships and budgets that fit your property, ranked and ready to act on.
Book a demoGood morning. 5 new sponsorship prospects for your property.
Ranked for a rugby club · consumer brands · UK
Ask Claude who sponsors what. Honch answers.
Ask who sponsors what, which new marketers have inherited which deals and who to speak to. Honch brings the directory, signals and contacts into the conversation.
Explore Honch in your AI
ClaudeHonch connected ●Three strong matches. Revolut is the best place to start: a new Head of Sponsorship who has just inherited three deals.
HubSpot, Salesforce or any other CRM or marketing platform.
Send the brand, the contact and the reason to act straight into the tools your team already uses.
HubSpotSponsorship prospects, synced with the reasonSynced
SalesforceAdd to Salesforce in one clickLive
ZapierConnect Honch to the rest of your stackConnectedQuestions sponsorship teams ask
Who is the sponsorship edition for?
Rights holders and properties of every kind: clubs, leagues, events, venues, festivals and the agencies that sell for them. Honch starts with your property, then finds the brands and people most likely to sponsor it.
What is the sponsorship directory?
A searchable view of who sponsors what, by sport, property, territory and category. See which brands already back properties like yours.
How do inherited sponsorships work?
When a new marketing or sponsorship leader joins a brand, Honch shows the sponsorships, agencies and suppliers they’ve taken over from their predecessor, so you know who might be reviewed and when to get in touch.
Can I track signals that aren’t listed here?
Yes. Describe the change you care about and Honch builds a personalised signal for it, from agency changes to hospitality budgets.