Platform
Platform overviewData & coverageSignalsPersonalised signalsAgents & BernardOutreachHonch Lists & BriefingsIntegrationsHonch in your AITrust & GDPR
Editions
HRFinanceMarketingSponsorshipCharities
Company
PricingCustomersEnterpriseBook a demoSign in
Agents & Bernard

Hand the legwork to agents.

Commission agents in Honch to research new prospects every morning, enrich your lists, write content and prep your meetings. Or build your own. Bernard, the AI behind Honch, runs them on your market, in your voice.

Honch
DashboardAgentsCampaignsContent
Ask Bernard

Your agents

Four running for your team · Bernard reports back every morning.

P
Daily prospect researchFinds and researches new prospects in your market
Every weekday · 07:00
E
List enrichmentFills the gaps in any list you upload
On every upload
C
Content writerDrafts posts, emails and briefs in your voice
On request
M
Meeting prepA one-page brief before every call
Before each meeting
+
Commission your own agentDescribe the job and when it should run
What agents do

The work your team never has time for.

Prospect research

New prospects, researched before you log on.

Every morning an agent reads the latest signals in your market, picks the companies that fit your business and researches each one, so your day starts with a short list and a reason to call.

Honch
DashboardAgents
Ask Bernard
Sainsbury’sNew HR Director, payroll project named in adverts
94
NotionFunding round, first Head of People hired
91
WiseFinance systems lead hired from a NetSuite shop
87
GymsharkNew CMO, launch planned for spring
83
List enrichment

Upload a list. Get it back complete.

Drop in a spreadsheet of names or companies and an agent fills in the gaps: seniority, verified emails, company details and the signals live on each record.

Honch
ListsImportAgents
Ask Bernard
NameCompanySeniorityEmailSignal
Priya NairSainsbury’sDirector✓ verifiedNew hire
Sara OkaforASOSC-suite✓ verifiedPromotion
Daniel ReevesNotionVP✓ verifiedJust funded
Maya BennettWiseHead of✓ verifiedJob advert
Content

Content in your voice, from your best material.

Agents draft posts, emails and briefs using what you sell, your tone and the content you’ve already approved. You edit, approve and use.

Honch
ContentAgents
Ask Bernard
Draft · LinkedIn post

Why new HR leaders review payroll in their first 90 days

Most new HR Directors inherit a payroll system they didn’t choose. In the first 90 days, they’re asking three questions.

First, is it accurate? Second, does it talk to everything else? Third, will it scale with the business?

Use thisRegenerateFrom your content store
Meeting prep

Walk into every call prepared.

Before each meeting an agent pulls together what’s happening at the company, what your contact has said and the points worth raising.

Honch
DashboardTasksAgents
Ask Bernard
Meeting prep · today 14:00

Priya Nair · HR Director, Sainsbury’s

What’s happening

Started nine days ago. Two HRIS roles and a payroll lead posted since she joined.

What she’s said

Posted about “getting the basics right for 150,000 colleagues” in her first week.

Talking points
  • Payroll accuracy during a systems change
  • How a similar retailer moved in under six months
Your own agent

Got a job that repeats? Give it to an agent.

Describe the task in plain English, choose when it runs and what it can use. Honch does the rest, and nothing is sent without your approval.

Honch
Agents
Ask Bernard
Describe the job
Every Monday, find companies in my lists that posted about opening a new office and draft a note to the Head of Facilities.
Runs every MondayUses your listsDrafts for approval
Bernard

Bernard knows your business.

Every account has a brain: what you sell, who you sell to, how you sound and the proof that wins deals. Bernard reads it before every task, so every agent works like someone who’s been on your team for years.

  • Edit the brain yourself, any time
  • Your clients are never shown as prospects
  • You approve every draft before it goes anywhere
Honch
SettingsBrain
Ask Bernard
What you sellPayroll software for multi-site retailers
Who you sell toHR Directors and CPOs at 250 to 5,000 staff
Your toneDirect, warm, no jargon
Proof pointsLive in 12 weeks · 40 retail clients
Your clientsSuppressed from every list
Content store18 case studies, guides and posts
Trusted by

We track buying signals for the world’s best revenue teams.

250,000+companies tracked worldwide
SAP
Aon
Cezanne HR
McLaren Racing
AdviserPlus
Sage
BDO
CIPD
Azets
Cooper Parry
Octopus Electric Vehicles
Ayming

Questions about agents

What is Bernard?

Bernard is the AI inside Honch. It ranks your prospects, explains why each one fits, drafts in your voice and runs your agents.

Can agents send emails on their own?

No. Agents research, enrich and draft. Nothing is sent until someone on your team approves it.

Can I build my own agent?

Yes. Describe the job in plain English, choose when it runs and what it can use, and Honch sets it up.

What does an agent know about my business?

Everything in your brain: what you sell, who you sell to, your tone, your proof points, your content and your client list.

Your agents. Your market.
Live, in one demo.

Book a demo