Be there the moment a business’s finance needs change.
New finance leaders, funding rounds, acquisitions and systems projects all reshape what a finance team needs. Honch spots them early, ranks them for your firm and tells you who to speak to.
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DashboardSignalsListsFinance systemsToday’s finance buyers
Chief Financial OfficerNew finance leader95
Finance DirectorPromotion91
VP FinanceFunding87
Head of Financial SystemsFinance systems84
Group Financial ControllerAcquisition80
Started this month. Expanding into new markets.
Bigger brief. Reviewing advisers.
Hiring a NetSuite implementation lead.
Finance team doubling this year.
We track buying signals for the world’s best revenue teams.
Finance buyer intelligence that never sleeps.
Every day Honch reads appointments, job adverts, company news and social posts to find the businesses whose finance needs just changed. Then it tells you who to call.
James Whitfield joins as CFO
Sara Okafor promoted to Finance Director
New funding round to grow the team
Acquisition announced, integration to follow
Hiring a NetSuite implementation lead
Opening a new entity in Ireland
So that you see which businesses need your expertise,
before anyone else does.
A new CFO. A fresh look at advisers.
New finance leaders review their auditors, advisers and systems early. Honch spots them as they start, so you’re the first useful conversation.
Bigger roles. New decisions.
A promotion brings a wider brief and the authority to change suppliers. Catch it while their priorities are still being set.
New money. New reporting.
Fresh investment brings board reporting, audit requirements and a finance team that has to grow fast. That’s when they look for help.
Two businesses. One set of books.
Acquisitions mean due diligence, integration, new entities and new systems. Honch flags the deal and the finance people who’ll have to deliver it.
Acquirer · deal announced
Acquired · integration to follow
New countries. New compliance.
New entities bring local tax, payroll and reporting rules. Honch tells you who’s expanding, and where.
Know what they run. And when it’s changing.
See which finance, ERP and accounting systems companies use, with the evidence behind each match. Spot migrations in job adverts before they go to tender.
“Lead the migration of our finance function to NetSuite and support the group consolidation.”Wise · Finance Systems Lead · source and confidence shown with every match
Find your buyer. And the people around them.
A CFO may own the decision. A Financial Controller may own the problem. Honch gets you to the right person in the finance team.
Finance leadership
CFO, Finance Director and VP Finance.
Financial control
Financial Controller, Head of Finance and group reporting.
FP&A
Head of FP&A, commercial finance and planning.
Treasury
Treasurer, Head of Treasury and cash management.
Finance systems
Finance Systems Lead, ERP owners and finance transformation.
Tax & audit
Head of Tax, internal audit and risk.
Narrow it down by title, seniority, company size, sector, location, appointment date and the signals you care about.
One picture of the finance market. For marketing and sales.
Reach finance leaders with a reason to listen.
Build audiences around what’s changing in a business, not just a job title in a list.
- Audiences of newly appointed finance leaders, refreshed every day
- Segments by finance system, sector and company size
- Content stores so every send uses your best material
- Multi-step sequences, personalised for each buyer
Know who to call, and what to say.
A ranked shortlist every morning, with the reason each business fits and a first line ready to go.
- Prospects ranked for your firm, not everyone’s
- Why this prospect, in plain English
- Drafts in your voice. You approve every one
- Shared lists so partners know who’s talking to whom
We work where you work.
In the platform, in your AI and in your CRM. Your finance signals turn up wherever your team already spends its day.
Your finance market, in your inbox every morning.
A personalised daily alert with the new finance leaders, deals and projects that fit your firm, ranked and ready to act on.
Book a demoGood morning. 5 new finance buyers in your market.
Ranked for accountancy and advisory · 50 to 2,000 employees · UK
Ask Claude about your finance market. Honch answers.
Ask about new finance leaders, deals, expansion and the systems companies run. Honch brings your market, signals and contacts into the conversation.
Explore Honch in your AI
ClaudeHonch connected ●Three strong matches. Monzo is the best place to start: a new CFO and an international launch in the same quarter.
HubSpot, Salesforce or any other CRM or marketing platform.
Send the person, the company and the reason to act straight into the tools your team already uses.
HubSpotNew finance leaders, synced with the reasonSynced
SalesforceAdd to Salesforce in one clickLive
ZapierConnect Honch to the rest of your stackConnectedQuestions finance teams ask
Who is the finance edition for?
Accountancy firms, advisers, fintechs and anyone selling to finance teams: audit, tax, payroll, finance software, treasury and interim finance. Honch starts with what you sell, then finds the signals and buyers that matter to you.
Can I see which finance systems a company uses?
Yes. The finance systems directory shows the finance, ERP and accounting software companies use, with the evidence behind each match. Build a market around a competitor, a partner or an integration.
Can I find very specific finance buyers?
Combine title, function and seniority with company size, sector, location, previous employer, appointments and promotions. Add software and signal filters to build a precise market.
Can I track signals that aren’t listed here?
Yes. Describe the change you care about and Honch builds a personalised signal for it, from audit tenders to year-end changes.