Follow your buyers as they move

When HR decision-makers join a company, change roles or step into leadership positions, they reassess how things are done.

Honch tracks new hires, promotions and internal moves across HR, Benefits, L&D, D&I, Talent, Wellbeing, Payroll and Culture - so you can connect while priorities are still being set.

Follow your buyers as they move

When HR Directors changes jobs, they bring experience, preferences and supplier relationships with them.

Honch tracks which of your clients move to new companies, making it simple to reconnect with warm prospects who already know your business.

Growth changes buying behaviour

Funding rounds, headcount growth and rapid expansion often unlock new HR budgets and initiatives.

Honch tracks funding announcements, employee growth and company expansion so you can reach out when investment turns into action.

Big changes create HR buying moments

Expanding into new markets, launching new products or rebranding often means reviewing tools, partners and suppliers.

Honch tracks international expansion, product launches, new websites and other strategic shifts - giving you every HR buyer behind the growth.

What companies say tells you a lot

Companies don’t talk publicly without a reason.

Track companies discussing diversity, graduate schemes, new L&D programmes, employee mental health and wellbeing, or any other topic.

Honch analyses the public activity of thousands of businesses so you can see what they care about right now - and tailor your outreach around that reality.