The global website builder market is no longer defined by simple back-office tools. This dynamic sector has become a high-stakes arena where companies invest heavily in sophisticated marketing, high-profile sponsorships, and tailored messaging to reach distinct audiences. From celebrity-driven campaigns to strategic partner ecosystems, these brands are some of the most innovative and fastest-growing advertisers in the world.
The market itself is booming. In 2024, it was valued at £3.7 billion and is expected to reach £6.5 billion by 2030. Honch tracks these fast-growing sectors in detail – because agencies and sponsorship teams who understand them today will future-proof their pipelines for years to come.
Our latest Honch List profiles the CMOs and CEOs of 50 leading website builder brands, highlighting marketing strategies and sponsorship activity. Some of the companies profiled include:
Wix targets both beginners and professional creators. Its marketing includes Super Bowl ads with Jason Statham and Gal Gadot and YouTube influencer campaigns. B2B partnerships with domain registrars and printing services integrate Wix into professional workflows while maintaining broad market visibility.
Squarespace focuses on the creative class with aesthetic templates and tools. Its Super Bowl LIX 2025 ad “Barry and Mosley” uses narrative storytelling, complemented by New York Knicks jersey branding and thousands of podcast sponsorships targeting creatives and entrepreneurs.
Webflow serves professional creators and marketing teams. Its Certified Partner Program supports freelancers and agencies building client websites. Combined with Webflow University and its blog, the platform engages professionals through education and thought leadership rather than mass-market advertising.
Shopify blends commerce tools with creator-driven marketing. Influencer campaigns and precision performance ads target entrepreneurs and e-commerce brands. Shopify Collabs and the Partner Program connect agencies, developers, and content creators, reinforcing the platform’s merchant ecosystem.
This research highlights the decision-makers, marketing activity, and sponsorship strategies behind the sector’s fastest-growing companies.
Website builders are just one of the "New Sectors" profiled by Honch recently. These sectors focus on smarter, targeted campaigns that deliver measurable ROI and cultural cut-through. Honch ensures you know every key player – who the decision-makers are, what they’re investing in, and where the next sponsorship budgets are moving.
Recent coverage has included:
💳 Global FinTech Giants
📈 Trading Platforms
🗄️ International Data Hosting Giants
🪙 Crypto Trading
📊 Marketing Technology Players
🐾 Pet Food Delivery
🔐 VPN Providers
🚚 Global Logistics Companies
📱 eSim Companies
Companies across the sector are actively sponsoring, advertising, and building partnerships to tap into the creator economy. These companies are no longer just platforms – they are marketing powerhouses connecting directly with creators and small businesses.
For agencies and sponsorship teams, understanding these campaigns and sponsorship strategies is critical to engaging decision-makers in a rapidly growing sector.
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