Last night, Donald Trump touched down in the UK for his second state visit, flanked by tech giants like Sam Altman (OpenAI), Sundar Pichai (Google), Jensen Huang (Nvidia), and Satya Nadella (Microsoft). Their message? The UK tech scene is booming - and so is HR investment.

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26% of all new HR appointments are in B2B and tech

Yes, layoffs are making news. But beneath these headlines, smart companies aren’t slowing down - they’re hiring, upskilling, and doubling down on people strategy.

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Despite the noise about redundancies, forward-thinking tech firms know that the real competition is for talent, not just cost savings. Investment in HR is at an all-time high because getting the people equation right is business-critical. Whether it’s scaling new teams, navigating change, or driving engagement, HR is in the driving seat.

The AI Paradox

AI is shaking up the workforce. Junior roles are disappearing, but demand for AI, cybersecurity, and cloud talent is through the roof. As automation shifts business priorities, HR teams are the linchpin - navigating layoffs, launching reskilling programmes, and desperately seeking specialised skills. Traditional recruitment isn’t enough. Now, the winners are those using smarter HR tech, real-time data, and advanced people analytics to win the talent race.

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It’s a paradox: tech is automating the old, but creating demand for brand new specialisms. HR’s biggest challenge in 2025? Balancing compassionate redundancy management with future-focused talent acquisition and skill-building.

What HR Wants Now

• AI in HR: 55% of UK firms use AI for hiring and onboarding. Automated CV screening, onboarding journeys, and predictive analytics are moving from ‘nice to have’ to standard. If you sell AI or HR tech, your audience is waiting.
• Skills Gaps: By 2030, 94% of workers will need upskilling. L&D platforms, digital learning tools, and consultancy services are hot property as HR teams shift to continuous, embedded learning.
• EVP & Benefits: Hybrid and remote work, AI-powered benefits, wellbeing platforms, and flexible packages are top priorities. Tech HR teams want tools that boost both retention and the employee experience.
• Strategic HR: HR is now a business partner, not just admin. Workforce planning, DEI, and culture-building have never been more important. Sales and marketing teams who align their offerings with these strategic priorities will get the most traction.

Your Opportunity

Ready to connect with the HR decision-makers driving the UK’s tech revolution? They’re empowered, ambitious, and shopping for the right solutions right now. Our platform gives you the insights, contacts, and opportunities to put your product or service in front of the right audience - when they’re actively looking.

Don’t wait on the sidelines. Take a free trial or book a demo today, and ride the next wave of tech sector growth with the right HR leaders by your side.

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