Sustainability and CSR aren't simply trends - they're now core business values. In the UK alone, thousands of brands are proudly championing their green credentials, environmental goals, and CSR initiatives. For B2B marketing and new business teams, these brands represent some of the most attractive - and purpose-driven - business opportunities.

But here’s the challenge: how do you find, target, and effectively engage the senior marketers at these ethically-minded companies? At Honch, we've cracked this problem in two clear ways:

1. Track newly certified B Corps

More than 2,000 UK businesses have earned the prestigious B Corp certification, which recognises the highest standards of social and environmental performance, transparency and accountability.

Each month, we identify every newly certified UK B Corp and pinpoint the senior marketers leading their strategies. In February alone, 33 companies joined the B Corp ranks, including:

• BB7
• VESTD
• Word Monster
• Vinca Wine
• Maison Sassy

2. Monitor CSR and sustainability announcements in real-time

Beyond B Corps, thousands of other UK businesses are openly sharing their sustainability efforts on social media. At Honch, we actively monitor and analyse over a million social posts each month, covering more than 80,000 UK companies.

In February, we identified 4,666 companies actively promoting new sustainability initiatives. Here are a few notable examples:

• Softcat: On a mission to reach net-zero emissions by 2040, Softcat recently achieved PAS 2060 Carbon Neutral status.
• Capri Sun: Launched an innovative campaign promoting its new 330ml pouch, designed to be easier to recycle.
• Smiths Detection: Installed solar panels at its Hemel Hempstead site, now generating over 8% of its total energy usage.
• Nokia: Committed to net-zero by 2040, a plan validated by the Science Based Targets initiative (SBTi).
• M&S: Embracing AI and drone technology to reduce carbon emissions by 47% in its parsnip production alone.

Each of these announcements signals not just a commitment to sustainability, but a clear opportunity to engage senior buyers that are eager to build authentic partnerships.

How can you reach these companies and decision-makers?

Honch helps you uncover exactly which decision-makers are driving sustainability and CSR initiatives at some of the UK’s most forward-thinking brands. You'll gain direct access to decision-makers precisely when they’re open to conversations about partnerships, technologies, or strategies that help them to achieve their ethical goals.

If your company is looking to target senior buyers leading sustainability-driven change, you can try Honch today using the form below.

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