In March, Honch tracked an 8,602 global marketers starting new roles. That’s 8,602 key sponsorship decision-makers you could be engaging with right now. Sports teams, associations, and agencies use Honch to pinpoint these marketers precisely when they're most receptive to exploring fresh sponsorship opportunities.

8,600+ Marketers: Who’s Setting New Sponsorship Agendas?

Honch captures new appointments at CMO, VP, and Director levels across the UK, US, and Northern Europe. Here are some standouts from last month:

• Sage – Dale Dolson, VP of Marketing (UK)
• Santander US – Cenk Bulbul, CMO (US)
• Stanley 1913 – Ashley Hart, Global VP of Brand Marketing (US)
• McAfee – Stephanie Fried, CMO (US)
• LA28 Olympic & Paralympic Games – Alex Merchan, CMO (US)
• Robert Half – Nick Cerise, CMO (US)
• The Shade Store – Timothy Straker, CMO (US)
• Iron Mountain – Nicola Brassington, Director of Marketing EMEA (UK)
• BlackRock – Hind Farina, VP of Marketing (US)
• G-STAR – Johann Bondu, Global Marketing & Comms Director (Netherlands)
• Travelzoo – Mara Zatti, Comms Director (US)
• Norton Motorcycles – Christoph Hohmann, CMO (UK)

First-Time CMOs and Major Promotions (2,774 in March alone)

Promotions often get overlooked, but these marketing leaders now have greater influence and new budgets to allocate:

• Barclays Investment Bank – Chloe Smith, VP, Marketing (UK)
• AON – James Gatoff, Global Chief Strategic Marketing Officer (US)
• Prudential Financial – Joanna Glinska, VP of Experience & Marketing Strategy (US)
• Major League Baseball (MiLB) – Kristin Sutton, VP Marketing (US)
• GE HealthCare – Meraj Khan, Chief Marketing Officer (US)
• Boston Scientific – Pamela Gajdosik, VP, Corporate Marketing & Global Brand (US)

Over 10,000 Brands Discussing Sponsorship Right Now

The number of brands actively talking sponsorship grew significantly in March. From major partnerships in elite sports to impactful grassroots campaigns, 10,316 brands across the UK and US publicly discussed their sponsorship strategies last month.

8,225 Companies Prioritising Sustainability

Sponsorship deals aligned with sustainability are increasingly in demand. Our social listening identified 8,225 brands actively talking about their CSR and sustainability initiatives in March - representing tens of thousands of sponsorship decision-makers.

761 New CEOs Shaping Future Sponsorship Decisions

New leadership brings new strategies. Here are a few key CEO appointments from March that could shake up corporate sponsorship priorities:

• Johnson Controls – Joakim Weidemanis, CEO (US)
• Ralph Lauren – Mercedes Abramo, Regional CEO, North America (US)
• Michaels Stores – David Boone, CEO (US)
• Citi UK – Fiona King, CEO (UK)
• Sensata Technologies – Stephan Von Schuckmann, CEO (US)

Real-Time Opportunities, Every Day

These are just the highlights from March. Honch continuously tracks thousands of sponsorship-related buying signals every day. Target sponsorship buyers in real-time, precisely when they’re setting budgets, reviewing partnerships, and seeking fresh ideas.

Ready to connect with your next big sponsorship partner? Start a trial today and stay ahead of the competition.