The global sports landscape in 2025 is being undeniably reshaped by a powerful force: Saudi Arabian investment. What was once a trickle has become a torrent, transforming not just individual sports but the very fabric of how teams and associations secure their future. And for sponsorship teams worldwide, understanding this seismic shift is no longer optional – it's critical for success.

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At Honch, we've been closely tracking this evolution, and the numbers speak for themselves. Saudi Arabia's sports sector is projected to reach an astounding $8.53 billion in market value this year, a dramatic leap from $1.33 billion in 2016. This isn't just about hosting marquee events; it's a strategic, long-term play fueled by Vision 2030, aimed at economic diversification and global engagement.

Target 800+ Saudi Companies and Their CMOs & CEOs

As Saudi brands expand their global footprint, their marketing teams are actively seeking partnerships that resonate with diverse international audiences. Our latest Honch List profiles every major Saudi company and all of their global marketers. For sponsorship teams, this isn't just a list; it's a roadmap. It provides the invaluable insights needed to identify potential partners, understand their strategic objectives, and craft compelling sponsorship proposals that align with the ambitions of these influential players.

As things change, we've got you covered:

We've now added Saudia Arabia, Dubai, Qatar and Abu Dhabi to our global tracking of new hires. We make sure you know about the CMOs being hired in these territories who are looking to build global brand exposure and make investments with properties just like yours.

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Recent hires in Saudi Arabia include:

• Public Investment Fund (PIF) – William Grundy, Marketing Director (Brand, Communications & Partnerships) – Al Waha
• Osool Integrated Real Estate  – Bandar Alshamrani, Marketing Director
• Yammak – Layla Bablail, Marketing Director
• Advanced Petrochemical Company – Ashesh Christian, Marketing Director
• Herfy Food Service – Mazen Zeidan, CMO

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2025 marks a pivotal moment. Saudi investment is not just impacting sports; it's redefining the dynamics of global sports marketing. To navigate this new era successfully, sponsorship teams need to be informed, agile, and equipped with the right data. The opportunity is immense, and Honch is tracking this key market to ensure you never miss out on a potential new partner.

Stay proactive, informed and ahead of the competition.