Marketing

The Marketing Shake-Up - June 2025

Key Marketing Moves and Opportunities from June 2025

June saw thousands of brands reshaping their marketing leadership, launching fresh campaigns, and expanding into new territories. Here’s a snapshot of those shaking things up last month.

Over 8,300 New Marketing Hires

Key appointments from globally recognised brands include:

  • McDonald's: Erwin Dito, VP CMO International Developmental Markets
  • PlayStation: Felix Morgan, Global Brand Marketing Director
  • Reddit: Adam Collins, Chief Communications Officer
  • Vodafone: Maria Koutsoudakis, Chief Brand Officer
  • Peloton Interactive: Megan Imbres, Chief Marketing Officer
  • Marriott International: Behnaz Ghahramani, Senior Vice President Global Marketing
  • Fujifilm Biotechnologies: Bernie Clark, Vice President, Global Head of Marketing
  • Schneider Electric: Tina McNulty, Vice President Marketing, Innovation
  • Presidio: Tina McNulty, Chief Marketing Officer
  • rag & bone: Jess Burns, Senior Vice President Global Marketing & Communications
  • Gordon Ramsay Restaurants: Marco Ruggeri, Marketing Director
  • Zilch: Clarence So, VP Growth Marketing
  • Barclays: Sesi Sijuade, Director, Marketing Technologies
  • Deliveroo: Lisa Nash, Global Brand Director
  • Bank of London: Sarah Baker, Chief Brand and Marketing Officer

Over 2,400 Promotions Shaping New Strategies

Significant internal promotions at major brands include:

  • Netflix: Frances Okyere-Abebreseh, Director of Communications, UK, Ireland & Israel
  • The Walt Disney Company: Sara Goldman, Vice President, Marketing Strategy Disney+
  • Unilever: Joe Assheton, Marketing Director, Head of Skin Cleansing & Gifting UKI
  • Epic Games: Scott Alexander-Blows, Marketing Director
  • Sony Music Entertainment: Devan Schulte, Vice President, Corporate Communications
  • Gousto: Anna Greene, VP Marketing
  • Diageo: Deb Ralls, Guinness Category Marketing Director
  • Ralph Lauren: Daisy Hill, Brand Marketing Director, Sports Partnerships & Special Projects
  • Kerry: Nicola Weldon, Global Marketing Director
  • Sophos: Sally Adam, Vice President Marketing
  • Ecolab: Cody Ward Wolkowitz, Vice President Marketing - Global Dairy, Beverage & Brewery

CEO Appointments Redefining Brand Strategies

Key CEO changes influencing strategic brand direction include:

  • Stellantis: Antonio Filosa, driving regional consumer innovation.
  • Indeed: Hisayuki Idekoba, advancing AI-driven global expansion.
  • Citroën: Xavier Chardon, prioritising electric vehicle technologies.
  • Procter & Gamble Specialty Beauty: John Brownlee, championing sustainability and digital strategies.
  • Hays UK&I: Thomas Way, accelerating STEM sector growth.
  • Wisk Aero: Sebastien Vigneron, promoting autonomous urban mobility.
  • Bitwise: Raman Sapra, enhancing AI and cloud service capabilities.

Fresh Funding = Increased Marketing Budgets

June’s notable funding announcements included:

  • CellCentric: £90 million (Series C)
  • Granola: £32.25 million (Series B)
  • 2D Photonics: £18.75 million (Series A)
  • Space Forge: £16.95 million (Series A)
  • Origin: £15.75 million (Series A)
  • Breathe Battery Technologies: £15.75 million (Series B)
  • StackOne: £15 million (Series A)

Strategic Opportunities and Key Conversations

Key themes identified this month:

  • Sustainability Focus: Over 7,800 brands emphasising ESG initiatives.
  • International Expansion: Around 4,200 US and UK companies targeting new international markets.
  • Diversity and Inclusion: Nearly 300 companies prioritising initiatives supporting female employees.
  • Headcount Growth: Significant expansion in marketing and innovation roles across multiple sectors.

Essential Research From June

Honch has identified key strategic opportunities ideal for marketing agencies and tech companies:

  • Chinese Car Manufacturers
  • White Spirit Brands
  • Club World Cup Sponsors
  • Companies Making Acquisitions
  • Companies Increasing Monthly Headcount
  • Companies Discussing Conferences & Exhibitions
  • Companies Launching New Websites
  • Tech Companies Launching New Products
  • FMCG & Retail Brands Launching New Products
  • Hydration Brands
  • Gin Brands
  • B Corps
  • Rum Brands

Honch continuously tracks these strategic moves, enabling timely connections with key decision-makers precisely when they're shaping new strategies and partnerships.

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