March was a standout month for marketing leadership shifts, with Honch tracking an impressive 8,602 new marketers globally. For marketing agencies and technology providers, these new hires represent critical opportunities to engage potential clients exactly when they're reviewing strategies and setting new budgets.

8,600+ New Marketing Leaders: Opportunities Awaiting

Honch monitors new appointments at CMO, VP, and Director levels across the UK, US, and Northern Europe. Some significant hires from March include:

• Sage – Dale Dolson, VP of Marketing (UK)
• Santander US – Cenk Bulbul, CMO (US)
• Stanley 1913 – Ashley Hart, Global VP of Brand Marketing (US)
• McAfee – Stephanie Fried, CMO (US)
• LA28 Olympic & Paralympic Games – Alex Merchan, CMO (US)
• Robert Half – Nick Cerise, CMO (US)
• The Shade Store – Timothy Straker, CMO (US)
• Iron Mountain – Nicola Brassington, Director of Marketing EMEA (UK)
• BlackRock – Hind Farina, VP of Marketing (US)
• G-STAR – Johann Bondu, Global Marketing & Comms Director (Netherlands)
• Travelzoo – Mara Zatti, Comms Director (US)
• Norton Motorcycles – Christoph Hohmann, CMO (UK)

Promotions and Rising Decision-Makers (2,774 in March)

Senior marketing promotions can often be overlooked, yet these leaders now have increased purchasing power and new strategies to implement. Highlights include:

• Barclays Investment Bank – Chloe Smith, VP of Marketing (UK)
• AON – James Gatoff, Global Chief Strategic Marketing Officer (US)
• Prudential Financial – Joanna Glinska, VP of Experience & Marketing Strategy (US)
• Major League Baseball (MiLB) – Kristin Sutton, VP Marketing (US)
• GE HealthCare – Meraj Khan, Chief Marketing Officer (US)
• Boston Scientific – Pamela Gajdosik, VP, Corporate Marketing & Global Brand (US)

10,316 Brands Discussing Marketing and Sponsorship Strategies

March saw thousands of brands actively talking about their marketing initiatives. From digital transformations to sponsorship expansions, these discussions indicate where your agency or tech solutions could fit perfectly into their new strategies.

Sustainability Driving New Marketing Opportunities (8,225 Brands)

Brands increasingly prioritize sustainability and corporate responsibility. March alone saw 8,225 companies publicly addressing their sustainability initiatives—presenting unique opportunities for marketing agencies and technology providers focused on purpose-driven campaigns.

New CEOs, New Strategies

A change at the top often signals strategic shifts and budget reallocation. In March, 761 new CEOs were appointed, including:

• Johnson Controls – Joakim Weidemanis, CEO (US)
• Ralph Lauren – Mercedes Abramo, Regional CEO, North America (US)
• Michaels Stores – David Boone, CEO (US)
• Citi UK – Fiona King, CEO (UK)
• Sensata Technologies – Stephan Von Schuckmann, CEO (US)

Real-Time Intelligence, Everyday Opportunities

These insights are just the start. Honch continuously tracks marketing decision-makers and strategic conversations, enabling agencies and marketing tech companies to act swiftly and smartly.

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