March was another significant month for HR leadership changes, presenting exciting opportunities for HR solution providers targeting the UK market. Here’s Honch’s overview of March 2025's key HR buying signals to help you identify new opportunities and reach decision-makers right when they're reviewing strategies.

New HR Leaders: Who’s Reviewing Suppliers?

In March, we tracked 2,485 senior HR leaders appointed across UK companies. These new HR leaders are now reviewing suppliers, reassessing existing solutions, and considering new partnerships. Here's a snapshot of key new hires:

• Fera Science – Katy Sawyer, Chief People Officer
• Moody's – Adele Mackenzie-Smith, AVP of Employee Relations EMEA
• Debenhams – Lara Collins, Chief People Officer
• easyJet – Elly Tomlins, Chief People Officer
• Scania – Jaime Chahal, People & Culture Director UK
• Mitie – Kathryn Dolan, Chief People Officer
• Topps Tiles – Mandy Bayliss, Director of People & Development

Integrate these new appointments into your nurture programmes now to generate stronger MQLs. Honch’s Playbooks can guide you in crafting impactful, timely content tailored to these decision-makers.

First-Time HR Directors: Rising Decision-Makers

March also saw 1,249 senior HR promotions. These newly promoted HR leaders are equipped with expanded budgets and decision-making authority. Key promotions to watch include:

• Burberry Group – Amanda Ede, VP, HR Operations & Solutions
• Huel – Stacy Schapira, Chief People Officer
• Wayve – Emma Baillie, Chief People Officer
• Volt.io – Emma Collingwood, Chief People Officer
• MySkinDoctor – Andrew Catlin, Chief People, Quality & Compliance Officer

New Funding = New HR Budgets

Funding rounds mean growth and expansion—and more opportunities for HR providers. In March, we tracked 129 companies securing new investments, including:

• Pulpex – £62 million (Series D)
• Luminance – £59 million (Series C)
• Shop Circle – £47 million (Series B)
• AppliedAI – £43 million (Series A)
• Salience Labs – £23.7 million (Series A)

These growing companies are ideal targets as they expand their HR functions.

High-Growth Companies Continue to Expand

In March, 896 UK companies were actively increasing headcount, highlighting ongoing demand for HR solutions and employee-focused initiatives.

Emerging HR Trends in March

March saw focused discussions on various HR initiatives, including:

• Employee Mental Health Programmes – 990 companies
• Employee Volunteering Programmes – 1,143 companies
• Learning & Development (L&D) – 368 companies
• New Office Spaces – 454 companies
• International Expansion – 296 companies

Every Month Brings New Opportunities—Honch Tracks Them All

The data above reflects March alone. Honch tracks HR buying signals continuously, empowering you to target decision-makers at the right moment.

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