Most platforms give you:

Name.
Title.
Email.
LinkedIn.

That’s the visible layer.

But if you’re selling into HR, that’s nowhere near enough.

HR leaders are some of the hardest buyers to reach.

Not because they’re hidden - but because they’re constantly evolving.

Priorities shift.
Initiatives launch.
Benefits change.
New programmes roll out.

And here’s the bit most people miss.

HR teams publicly broadcast what they care about.

In job ads.
In social posts.
In careers updates.

And they’re incredibly specific:

• Enhanced paternity pay
• EV salary sacrifice schemes
• Experience with Dayforce or Oracle
• Monthly offsite learning programmes
• Employee engagement weeks
• 90 days remote working each year

This isn’t marketing fluff. It’s operational intent.

That’s why Honch captures 18 months of HR social activity and 18 months of job listings - structures it - and maps it directly to decision makers.

Prospecting Jo at Barclays

If we’re targeting Jo at Barclays, we’re not starting from scratch.

We can see historic signals across benefits, holiday entitlement, pay reviews, EV schemes, engagement initiatives and more.

The problem isn’t access to information.

It’s time.

No revenue team can manually trawl through years of posts and job ads before writing every email.

So when you use Honch, Bernard reads it all first.

Every post.
Every job listing.
Every public signal.

Selling L&D to Babcock?
Reference the Apprenticeship Development Programme they promoted last week.

Approaching GoCardless about benefits?
Mention the enhanced family package launched around their new Northern hub.

Pitching gym schemes to The Verve Group?
Bring up the office yoga sessions they ran last summer.

Now the outreach feels different.

It feels informed.
It reflects reality.
It proves you’re paying attention.

That’s the Difference

Anyone can sell into HR.

Very few can sell with evidence.

Honch doesn’t just show you who to contact.
We show you what they’re investing in.
What they’re prioritising.
What they actually care about.

And that changes the conversation entirely.

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