Targeting CMOs and CEOs in the global rum category
Rum isn’t just a favourite tipple - it’s the heart of a vibrant $16 billion global industry, pouring spirit into sports sponsorships around the world. With dynamic marketing strategies and a taste for memorable fan experiences, rum brands are ideal partners for teams, leagues, and events seeking fresh, impactful collaborations.
At Honch, we've meticulously profiled the global rum category, covering 2,400 marketers, CMOs, and CEOs across 183 global rum brands, including top names like Havana Club, Bacardi, Four Bells, Angostura, Ron Barceló, Plantation, Old Port Rum, and Tanduay.
Did you know?
Bacardi champions cultural and sporting events globally, delivering unforgettable moments for fans.
Tanduay has impressively sponsored multiple NBA teams, bringing the excitement of basketball and rum together.Havana Club thrives on dynamic sponsorships, blending music, sports, and culture to reach passionate audiences worldwide.
Honch’s Rum List Offers You:
Direct contacts and detailed profiles of CMOs, marketers, and CEOs ready to discuss sports sponsorships.
Real-time insights into brand strategies and leadership changes, so that you can track the category and target with precision.
A tailored tool designed specifically for sponsorship sales professionals to effortlessly engage key rum brand decision-makers.
Sponsorship Category Research
Our research team continually identifies global brands across key sponsorship sectors, meticulously profiling senior marketers to ensure our clients can target partnerships with precision and ease. Recent areas we've covered include:
