Rum isn’t just a favourite tipple - it’s the heart of a vibrant $16 billion global industry, pouring spirit into sports sponsorships around the world. With dynamic marketing strategies and a taste for memorable fan experiences, rum brands are ideal partners for teams, leagues, and events seeking fresh, impactful collaborations.

At Honch, we've meticulously profiled the global rum category, covering 2,400 marketers, CMOs, and CEOs across 183 global rum brands, including top names like Havana Club, Bacardi, Four Bells, Angostura, Ron Barceló, Plantation, Old Port Rum, and Tanduay.

Did you know?

• Bacardi champions cultural and sporting events globally, delivering unforgettable moments for fans.
• Tanduay has impressively sponsored multiple NBA teams, bringing the excitement of basketball and rum together.Havana Club thrives on dynamic sponsorships, blending music, sports, and culture to reach passionate audiences worldwide.

Honch’s Rum List Offers You:

• Direct contacts and detailed profiles of CMOs, marketers, and CEOs ready to discuss sports sponsorships.
• Real-time insights into brand strategies and leadership changes, so that you can track the category and target with precision.
• A tailored tool designed specifically for sponsorship sales professionals to effortlessly engage key rum brand decision-makers.

‍Sponsorship Category Research

Our research team continually identifies global brands across key sponsorship sectors, meticulously profiling senior marketers to ensure our clients can target partnerships with precision and ease. Recent areas we've covered include:

• Cruise Lines – 60 Companies & 2,380 Marketers profiled
• Global Energy Drinks – 42 Companies & 3,272 Marketers profiled
• Watch Brands – 147 Companies & 3,960 Marketers profiled
• F1 in the USA – Top 100 companies in Nevada, Florida & Texas
• Champagne Producers – 65 Companies & 514 Marketers profiled
• Global Beer Brands – 54 Companies & 3,598 Marketers profiled
• Betting Companies – 132 Companies & 3,072 Marketers profiled
• Tyre Brands – 88 Companies & 930 Marketers profiled

Ready to shake up your sponsorship strategy?

Let Honch connect you directly to the people behind global sponsorship decisions.

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