January is the most dynamic month for finance decision-makers. With new CFOs, finance directors, and budget resets, companies are setting the tone for the year ahead. At Honch, we track every finance move in real time—so marketers can engage the right people at the right moment.

‍2,815 New Finance Leaders Taking Charge

This month, 2,815 new finance professionals stepped into leadership roles, bringing fresh priorities and decision-making power. Key appointments include:

• Matt Sheehan, UK Finance Director – Persimmon Homes
• Neal Livingston, Global CFO – Andersen
• Nicole Graff, Finance Director – PGL
• James Richardson, CFO – Inspired Entertainment
• Warren Henricus, CFO – Julius Baer

For B2B marketers, this presents a golden opportunity to connect with decision-makers before supplier relationships are locked in.

1,504 Promotions: New Leaders, New Priorities

In addition to new hires, 1,504 finance professionals have been promoted this month. These leaders now have greater influence over budgets and purchasing decisions. Key moves include:

• Lindsay Smith, CFO – Kantar
• Danielle Loewenstein, CFO – Roche
• Tom Lee, Group Finance Director – Post Office
• Helen Adams, CFO – Carnival UK
• Krishan Patel, CFO – HCO Healthcare

Fresh Funding and Bigger Budgets

January also marks the start of new budget cycles, making it a prime time for finance teams to explore new investments. On top of that, 119 companies received fresh funding, fueling further growth. Major rounds include:

• 9Fin – £40 million
• Lawhive – £32 million
• Oxford Flow – £20 million
• Themis – £7.25 million

These companies will be looking for new partners, financial tools, and strategic solutions as they scale.

Companies Expanding and Hiring

Growth means more financial oversight, and several companies are actively increasing headcount, including:

• Forseven
• AON
• EG On The Move
• Voly Group
• Temu

For finance-focused marketers, these companies represent prime targets as they prepare for expansion.

Key Trends in Finance Right Now

Beyond leadership changes, social signals reveal critical trends shaping finance decision-making:

• 231 companies appointed new CEOs, including GroupM, SGN, and Phillips Auction
• 320 companies made recent acquisitions, such as Aviva, Fuuse, and Surya Foods
• 250 companies are focusing on international expansion, including Hertility, Next, and Pod Point

For marketers, aligning messaging with these trends can help engage finance leaders as they set strategies for 2024.

Honch Tracks Finance Decision-Makers Every Month

January sets the stage, but finance decision-making never stops. New appointments, promotions, and market shifts happen every month—creating fresh opportunities to connect.

At Honch, we track every move in real time, giving marketers the insights they need to engage the right people at the right moment.

Want to stay ahead of the competition? Let’s talk.

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