With England’s Lionesses once again qualifying for a major tournament final, women's sports are under the spotlight like never before. If your role involves sponsorship or partnership development in sports - from football and rugby to F1 and netball - engaging brands targeting female audiences is now essential. But identifying and resonating with these brands isn't always straightforward. That's where Honch steps in.

Over 1,880 Brands Running Female-Focused Initiatives

Every month, Honch’s social tracking identifies hundreds of brands actively championing female employees, promoting women-centric causes, or sponsoring events aimed at women. If you’re pitching your sponsorship opportunities based on female engagement, it’s time to look beyond traditional sectors like cosmetics and fashion. Currently, leading industries include:

• B2B Companies
• Technology
• Manufacturing
• Financial Services
• Construction

But Honch doesn't just tag companies as female-focused. We provide detailed insights into why each brand resonates with women, enabling tailored, personalised messaging for each prospect.

Recent Examples of Brands Supporting Female Initiatives

• Viva Wallet – Partnered with Mastercard at the AIG Women's Open to support seamless cashless transactions at women's sporting events.
• ABBYY – Promotes its Brand and Sponsorships Manager, Jennifer Vitale, who manages partnerships such as with Arsenal Women FC, highlighting strategic impact.
• Cypfer – A platinum sponsor at the Cyber Risk Summit Miami Beach, notably supporting the Women in Cyber Lunch.
• Royal London – Highlighted the historic Lions Women's Rugby Team announcement, showing interest in women's rugby development.
• Tide Platform – Headline sponsor for the Everywoman Entrepreneur Awards 2025, supporting visibility and networking for female entrepreneurs.
• HSBC Bank – Celebrated its sponsorship of the HSBC World Rugby Sevens Series, recognising the success of the New Zealand women’s team.
• Nomad Foods Europe – Through its Goodfellas brand, became Official Sponsor of the Irish Women’s Rugby Team, marking its entry into women's sports sponsorship.
• Jewson – Sponsors Shetland Girls and Women’s Football teams, demonstrating support for local community sports.
• Metro Bank – Recognised at the UK Sponsorship Awards for supporting women's cricket in partnership with the England & Wales Cricket Board.
• Clarke Willmott – Supports Somerset County Cricket Club’s first-ever professional women’s team and sponsors players Sophie Luff and Migael Pretorius.
• CarFinance247 – Launched "FightLikeAGirl" with boxer Savannah Marshall, aiming to empower women in sport and leadership.
• Xledger – Principal Partner and front-of-shirt sponsor for Bristol Bears Women for the 2025-26 season.
• Holland & Barrett International – Platinum Sponsor of the Everywoman Festival, supporting women’s health education and empowerment.
• Insurety – Sponsors Cambridge City Ladies and Girls U12 football team, supporting grassroots female sport.

Target the Right Brands with Precision

Whether your ideal sponsors are investing in international expansion, corporate social responsibility, or specifically in women's engagement initiatives, Honch helps you pinpoint and connect directly with them. You'll also gain access to contact details for over 900,000 marketing leaders, including CMOs and VPs of Marketing, enabling precise and effective outreach.

Stay proactive, informed, and ahead of the competition.

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