September has been anything but quiet in marketing circles. Across agencies and tech companies, thousands of new hires, promotions, and strategic leadership changes are shaping global marketing strategies for the months ahead.

4,471 UK Marketing Hires

UK companies kept their marketing engines running this September, bringing in new leaders across key brands, including:

• Pret A Manger – Matthew Bresnahan – Chief Marketing Officer
• NET-A-PORTER – Laurelle Gilbert – Global Brand & Marketing Director
• BNY – Louise Shelley – Global Marketing Director
• Mindful Chef – Mary Rochester Gearing – Chief Marketing Officer
• Ten Entertainment – James Croxall – Chief Marketing Officer

3,320 US Marketing Hires

US brands added a wave of new marketing talent this month, including:

• Hublot – Mickael Berend – Chief Marketing Officer
• Suntory Global Spirits – Rashmi Raine – Vice President Marketing
• Flowdesk – Tyler Fleischer – Vice President of Marketing
• Playboy – Reese Lasher – Vice President, Brand
• Lenovo – Santi Pochat – Vice President, Brand and AI

758 European Marketing Hires

European marketing teams welcomed new leaders across multiple regions and business units, including:

• Nestlé Purina Petcare – Elisa Riboldi – CMO & Head of Vet Healthcare Business Unit
• Saab – Felicia Leksell – VP Marketing I Group Head of Brand & Marketing
• Atosimage – Penelope Fouquieres – SVP, Chief Communications Officer
• Workday – Stephanie Lohmann – VP EMEA Marketing
• Coty – Amanda Widmann – Vice President Marketing Prestige DACH
• Saint-Gobain – Claire Garnier – Chief Communications Officer (CCO)

ROW Marketing Hires

Across the rest of the world, companies continued to hire key marketing leaders, including:

• East Delta Saudi Co – Rabah Hussein – Chief Marketing Officer (Saudi Arabia)
• Glassbox – Roy Klein – Vice President Marketing (Israel)
• Keeta – Rami Dalal – Marketing Director (UAE)
• Al Ghurair – Bayan Kairat – Senior Vice President Marketing (Saudi Arabia)
• Northern Offshore – Jan Samuelsen – Vice President Marketing (UAE)

2,762 Global Marketing Promotions

Internal talent continues to step up across global brands, signalling potential shifts in budgets, campaigns, and supplier partnerships. Promotions this month represent fresh opportunities to engage newly elevated decision-makers, including:

• Harvey Nichols – Victoria Walker – Chief Marketing Officer
• Silversea Cruises – Annette Diaz – Chief Marketing Officer
• L’Oreal / Prada Beauty – Martin Breban – Global Communications Director
• William Grant & Sons – Conor Neville – Marketing Director – Incubation Brands
• PepsiCo – Stephanie Herbert – Marketing Director, Functional Beverages
• Hollister Incorporated – Amanda Robinson – Vice President Global Marketing
• The LEGO Group – Beau Encarnacion – Marketing Director Lead, LEGO Gaming IPs
• The Estee Lauder Companies Inc. – Lana Jarrah – Director – Digital Commerce & Marketing (Assignment)
• Renewi – Marieke Van Wichen – Director Marketing Communications & Corporate Affairs
• BP – Kiran Amin – Global Brand and Communications Director

771 New CEOs Driving Strategic Marketing Directions

Leadership changes at the top frequently trigger reviews of marketing strategy, campaigns, and technology stacks. September saw 771 new CEO appointments worldwide, presenting opportunities for agencies and marketing tech providers to engage with companies recalibrating their marketing vision, including:

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• Uber Freight – Rebecca Tinucci – Chief Executive Officer
• Kering – Luca de Meo – Chief Executive Officer
• Signify – As Tempelman – Chief Executive Officer
• Gold's Gym – Bradford Reynolds – Chief Executive Officer
• Ipsos – Jean Laurent Poitou – Chief Executive Officer
• Lacoste – Eric Vallat – Chief Executive Officer
• Rackspace Technology – Gajen Kandiah – Chief Executive Officer
• Arsenal FC – Richard Garlick – Chief Executive Officer
• CityFibre – Simon Holden – Chief Executive Officer
• ALDI USA – Atty McGrath – Chief Executive Officer

201 Funded Companies Signalling Growth

Funding rounds often indicate organisational growth, expanded teams, and increased marketing investment. Providers should pay close attention to these companies as they are likely to review suppliers and implement new initiatives, including:

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• Paragraf – £412.50 million – Series C
• Big Potato Games – £14.22 million – Private Equity
• Phoebe – £12.75 million – Seed
• Bumper – £8.14 million – Series B
• Irys – £7.50 million – Series A

Looking Ahead to Q4

September’s surge of new marketers and promotions is particularly significant as organisations plan for a strong Q4. New executives typically spend 70% of their first-year budget within their first 100 days 💰.

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These newly appointed marketing leaders and recently funded companies are actively reviewing suppliers, launching campaigns, and prioritising investment in technology and marketing initiatives. Providers who engage now are well-positioned to influence decisions, secure contracts, and support organisations looking to finish 2025 with a high-impact final quarter.