The third quarter of 2025 saw major shakeups in global marketing teams, with 25,068 senior marketers starting new roles.

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Having analysed the biggest spending brands making major moves, our Q3 Power Moves ranking lets you quickly see the most exciting global brands bringing in new leadership - and who’s likely about to change marketing direction.

Top 10 Marketing Movers

• Airbnb - Rebecca Van Dyck, Chief Marketing Officer
• monday.com - Harris Beber, Chief Marketing Officer
• UiPath - Michael Atalla, Chief Marketing Officer
• Crocs - Carly Gomez, Chief Marketing Officer
• David Lloyd Leisure - Claire Cronin, Chief Marketing Officer
• Nile - Shashi Kiran, Chief Marketing Officer
• Hublot - Mickael Berend, Chief Marketing Officer
• Yoox Net-A-Porter - Laurelle Gilbert, Global Brand & Marketing Director
• Brown-Forman - Adip Agarwal, Global Brand Director

Beyond the Top 10: Brands Driving Massive Change

Significant appointments across major companies point to where agency reviews, tech partnerships, and media spend are set to spike:

• Retail & Consumer: Boots Group, LEGO, Dr. Martens, Crocs, Loungers, Dreams
• B2B Tech & Software: LinkedIn, CrowdStrike, UiPath, monday.com, Vonage, Sitecore, Webflow, Salesloft
• Financial Services: Centrica, AXA, Emirates Development Bank
• Luxury & Lifestyle: Yoox Net-A-Porter, Hublot, David Lloyd Leisure
• Manufacturing & Industrial: Howden Joinery, Brown-Forman

Unlock the Full Top 100

Honch tracked 25,068 senior marketing moves this quarter. Our full Top 100 list puts you ahead of the game - see which leaders are stepping into power, which brands are about to pivot, and where the next big opportunities are.

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Start your trial and get instant access to the full list - target the right marketers and brands before Q4 hits.

👇 Check out the complete Honch Top 100 now.

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