Targeting the B2B and Tech Sectors

The B2B & Technology sectors are the 2 most commonly targeted by HR providers, and it's no surprise. From growing in prominence over the last 5 years, they have dominated investment in HR initiatives in 2024 so far.

YTD the 2 sectors have already contributed to:

• 25% of all new HR appointments in the UK
• 34% of all funded companies
• 21% of all of the companies increasing headcount
• 39% of companies expanding internationally
• 34% of companies offering flexible working

Priorities for 2025:

If you're selling and marketing to HR decision-makers in the sector, be aware of 6 core challenges and priorities for the next 12 months highlighted by recent surveys carried out by KPMG & PwC:

• Identifying skills gaps and how workforces need to evolve to meet future needs
• Improving the mental health and wellbeing of the workforce
• Automation of HR delivery and the integration of AI
• Enhancing existing talent programmes to improve matching tasks to jobs
• Building predictive insight for future workforce planning
• Adapting to the changing demographic landscape with more Gen Z employees entering the workforce with a new set of expectations.

78,000 Key HR Buyers:

Honch profiles 78,000 HR, Talent, L&D, Diversity and Benefits decision-makers across the tech and B2B companies. We track every new appointment and promotion, allowing you to target buyers who are reviewing suppliers and launching new initiatives. In the last few weeks alone, some key appointments to be aware of include:

• SGS- James Roberts, Chief People Officer
• Babcock - Beth Gratton, Group People Strategy Director
• Ardoq - Kingsley Macey, Chief People Officer
• Arm - Charlotte Eaton, Chief People Officer
• Weil, Gotshal & Manges - Kirsty Russell, HR Director
• Perceptive - Rachael Pogson, VP Group Head of HR

Never miss an opportunity to win new clients across the B2B and Tech sectors with Honch.