We’ve added new Salesforce integration options to Honch, making it easier to keep your CRM accurate, relevant and ready for outreach without manual work.

If you’re using Salesforce, these updates allow Honch to sync contacts directly into your CRM overnight, based on real buyer movement rather than static data uploads.

This update focuses on reducing manual prospecting, maintaining cleaner CRM data, and ensuring Salesforce reflects changes as they happen.

What’s new?

We’ve expanded our Salesforce integration so that Honch can now support Salesforce users in three key ways, depending on how you research, prospect and manage outreach.

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1. Automated workflows and scheduled feeds

You can now build workflows in Honch that automatically sync contacts into Salesforce overnight.

These workflows are designed around changes in buyer activity, including:

• Newly appointed decision-makers that match your criteria
• Buyers who have been promoted into more senior roles
• Contacts from named company lists such as clients or target accounts
• Buyers who previously worked at companies you’ve tracked

As soon as these contacts appear in Honch, they are added to Salesforce automatically, ready for your existing processes, reports and automation.

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2. One-click transfers with the Salesforce button

We’ve also added a Salesforce button inside Honch, allowing you to send contacts directly to Salesforce in a single click.

This is particularly useful when you’re:

• Researching or prospecting manually in Honch
• Building shortlists for sales teams
• Wanting to push selected contacts across immediately

Contacts arrive in Salesforce fully tagged and mapped, without the need for CSV exports or manual uploads.

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3. Syncing prospecting activity and emails

If you’re prospecting directly in Honch, you can now sync both contacts and emails straight into Salesforce.

This works whether emails are sent:

• In bulk campaigns
• By individual reps
• Or as part of high-volume personalised outreach

Contacts are created automatically where needed, and emails are logged in Salesforce as you’d expect - keeping sales and marketing activity visible in one place.

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4. Keeping Salesforce accurate over time

Alongside adding new contacts, the integration also helps keep your CRM up to date.

Honch can:

• Identify contacts who’ve left businesses
• Flag contacts who’ve unsubscribed from Honch
• Update records in Salesforce rather than removing historical data

For most teams, this reduces bounce rates and helps keep segmentation and reporting cleaner over time.

Get started today

These Salesforce integrations are designed to fit into how teams already use Honch and Salesforce - not change it. Whether you’re:

• Running automated prospecting workflows
• Manually selecting and pushing contacts across
• Or prospecting directly in Honch and syncing activity back to your CRM

Salesforce stays current in the background, while your team spends less time managing data and more time focusing on outreach.