We’ve added new HubSpot integration options to Honch, designed to help keep your CRM accurate, relevant and ready for outreach - without manual work.

If you’re already using HubSpot, these updates allow Honch to feed contacts directly into your CRM overnight, based on real changes in the market rather than static lists.

This update is about reducing manual prospecting, keeping data fresh, and making sure HubSpot reflects what’s actually happening with your buyers.

What’s new?

We’ve expanded our HubSpot integration so that Honch now supports HubSpot users in three core ways, depending on how you prospect and manage outreach.

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1. Automated workflows and live feeds

You can now create workflows in Honch that automatically sync contacts into HubSpot overnight.

These workflows are built around real buyer movement, including:

• Newly appointed decision-makers that match your criteria
• Buyers who’ve been promoted into more senior roles
• Contacts from specific company lists, such as clients or target accounts
• Buyers who previously worked at companies you’ve tracked

As soon as these contacts appear in Honch, they’re automatically added to your HubSpot instance, ready for your existing workflows, sequences and reporting.

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2. One-click transfers with the HubSpot button

We’ve also added a HubSpot button inside Honch, allowing you to send contacts directly to HubSpot in a single click.

This is particularly useful when you’re:

• Researching or prospecting manually in Honch
• Building shortlists for sales teams
• Wanting to push selected contacts across immediately

Contacts arrive in HubSpot fully tagged and mapped, without the need for CSV exports or manual uploads.

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3. Syncing prospecting activity and emails

If you’re prospecting directly in Honch, you can now sync both contacts and emails straight into HubSpot.

This works whether emails are sent:

• In bulk campaigns
• By individual reps
• Or as part of high-volume personalised outreach

Contacts are created automatically where needed, and emails are logged in HubSpot as you’d expect - keeping sales and marketing activity visible in one place.

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4. Keeping HubSpot accurate over time

Alongside adding new contacts, the integration also helps keep your CRM up to date.

Honch can:

• Identify contacts who’ve left businesses
• Flag contacts who’ve unsubscribed from Honch
• Update records in HubSpot rather than removing historical data

For most teams, this reduces bounce rates and helps keep segmentation and reporting cleaner over time.

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Get started today

These HubSpot integrations are designed to fit into how teams already use Honch and HubSpot - not change it. Whether you’re:

• Running automated prospecting workflows
• Manually selecting and pushing contacts across
• Or prospecting directly in Honch and syncing activity back to your CRM

HubSpot stays current in the background, while your team spends less time managing data and more time focusing on outreach.