Louise McLaughlin has just joined Timothy Taylor’s Brewery as Marketing Director.

She’s still meeting the team, reviewing agency relationships, assessing campaigns, and deciding where to focus first.

She’s also about to be flooded with decks, LinkedIn requests and template “congrats” emails.

Every digital agency, creative shop and sports property with a premium audience will reach out.

Most will be ignored.

But the next 80 to 100 days are critical if you want that prized Timothy Taylor logo in your portfolio.

So how do you get noticed?

Honch gives you the fastest source of marketing moves available.

Without context, though, they look like this in your CRM:

🚩 New Marketing Director – Timothy Taylor’s Brewery

That’s a name. A title. A prospect.

Now, over to Bernard.

For every senior marketer, Bernard adds context and turns it into a compelling introduction.

Here’s what he sees about Louise:

Sixteen years at Molson Coors, most recently Innovation Director across EMEA and APAC. That changes everything. This is someone who has led innovation across international beverage markets, now stepping into a 165 year old premium brewery.

That is not a routine hire.

Then he layers in what he sees happening inside the business:

• £9m brewery expansion
• New canned formats like Hopical Storm
• A refreshed advertising campaign
• A Digital & E-Commerce Manager hire
• A strengthened brand team

Individually, these are updates. Together, they signal deliberate modernisation.

Suddenly, Louise isn’t just a new Marketing Director.

She’s one of the most strategically interesting brand appointments in UK beverages this year.

Bernard doesn’t just collect history. He interprets what senior marketers are thinking about next:

• How innovation strengthens heritage rather than dilutes it
• How premium positioning survives in a declining cask market
• How digital accelerates growth without eroding authenticity
• How sponsorship elevates the brand rather than simply adding logos

What Bernard actually wrote

On behalf of a digital specialist

“Hi Louise - moving from Innovation Director at Molson Coors into Timothy Taylor’s feels like a deliberate step towards modernising a heritage premium brand. With new formats launching and ecommerce leadership in place, digital acceleration looks central. We help FMCG brands translate innovation into measurable online growth while protecting brand equity.”

For a national sports property

“Hi Louise - saw you’ve joined Taylor’s at an exciting moment. With your innovation background and the recent brewery investment, it feels like the brand is positioning for broader premium visibility while staying true to its roots. We work with heritage FMCG brands to build national platforms that expand reach without compromising authenticity.”

Same person. Same company. Entirely different approaches.

This works for branding, PR, advertising, sponsorship - any discipline, any marketer, any size of company.

The only difference is scale

There’s nothing here your best new business person couldn’t do.

With an hour’s research, they could find the same information and write something similar.

But that means seven to ten approaches per day at best. That is not enough to build a serious new business pipeline.

Bernard can do this for:

• Every new marketer or comms lead joining a company
• Every newly promoted marketing decision-maker
• Every business launching a new website or campaign

And he can do it in seconds.

Train him once. Benefit always.

You teach him about your agency or property - your tone, your work, what makes you different.

He finds opportunities like Louise and turns them into high-level, context-rich outreach that earns attention at scale.

Honch surfaces the move.
Bernard adds the depth.

You get into the conversation before strategy locks and partnerships are signed.

If you want to see what Bernard would write for your agency or property, we’d love to show you.

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