Angela Craughwell has just joined The Ardonagh Group as HR Transformation Director.

She is in week two of her role and was one of 569 senior HR leaders we tracked last week. On paper, she is a perfect prospect.

✅ Senior HR leader
✅ Transformation focused
✅ Joining a fast growing, complex organisation
✅ Responsible for systems, integration, and change

She is the ideal prospect for many revenue teams. Unfortunately, she is unlikely to make her way into many of your pipelines.

But there's a way to change that using accurate data, AI and your existing sales team.

Honch and Bernard working together to create specialist outreach that gets noticed by HR leaders.

Honch identifies the right people at the right moment. Last week, we surfaced 500+ HR buyers like Angela, alongside 100+ other HR buying signals.

Bernard then does the individual research and writes highly tailored outreach on your behalf, at scale.

Bernard looks beyond surface-level data. Here is what he sees:

→ 9,000 employees across 150+ offices
→ 68 acquisitions completed in 2024 alone
→ HR central to post-acquisition integration and compliance
→ Digital HR transformation already underway
→ Pressure to harmonise HR systems, improve workforce data, and strengthen L&D programmes

Angela is not just a new HR leader. She is stepping into an active transformation programme with real operational risk.

Bernard understands your business and frames introductions around the real challenges that person is facing.

For example:

If we have trained him on an HR software provider:

"I noticed you have joined Ardonagh at a point where HR is being asked to bring consistency across a rapidly growing group, without slowing momentum."

If you are an employee benefits platform:

"Angela, stepping into an HR transformation role during sustained acquisition-driven growth often means inheriting teams who are stretched, even when engagement scores look broadly positive."

If you focus on L&D:

"Angela, joining a group like Ardonagh at this stage of growth usually means balancing immediate integration demands with longer-term leadership capability building."

❌ No 9-point LinkedIn sequences.
❌ No templates.

Just introductions framed around the real challenges Angela is facing.

That is the difference between being ignored and being read.

‍Train. Test. Scale.

Once you have trained Bernard on your offer, the buyers you target, and refined a handful of individual introductions, you scale.

From there, you decide which of the 500+ HR leaders from last week you want to target.

Bernard creates tailored introductions at scale - each one grounded in the company context, the role, and the pressure points.

Not generic. Not templated. Not recycled.

Just consistent, relevant outreach across your pipeline.

The impact is measurable:

✅ Response rates increase
✅ Pipeline grows
✅ Sales teams spend more time speaking to buyers and less time loading sequences

Relevance first. Then volume.

See How Honch and Bernard Can Support Your Revenue Team

Whether you sell HR software, L&D, payroll, benefits, or DEI, Bernard can be trained on how you sell and who you sell to. Then he delivers this level of relevance at scale, in minutes.

If you would like to see what he would write to your next Angela, we will show you in a demo. 👊