She is in week two with the business and focused on driving what she describes as “a new wave of transformative growth”.
This is a senior, global role across some of the most recognisable brands in sports nutrition. Optimum Nutrition. Isopure. SlimFast. Multiple regions. Serious budgets.
For agencies, she is exactly the kind of marketer you want to work with.
Most new business teams will see this as a green light.
Anna is about to receive, in abundance:
And unfortunately, almost all of it will be ignored.
So how do we earn Anna’s attention?
Most new business teams will tell you that high-volume outreach, sequences and automation do not work with marketers. They invented the game. They can see straight through it.
If we want Anna’s attention, we have to research the brand and write something genuinely tailored. It has to be thoughtful. It has to address real challenges she is facing.
It is not rocket science. So what is the problem?
Scale matters massively for agency growth.
We could spend two hours researching Glanbia, analysing brand strategy and marketing spend, writing the perfect introduction - and still hear nothing until we read in The Drum that they have appointed a new agency.
And while we are focused on Anna, we cannot forget about Priscilla, Tom, Sarah or Graeme.
There were 1,036 senior marketing hires across UK companies last week. Leaders at Sofa Club, Barbour, Wickes, Aston Martin, Just Bee and hundreds more.
Every one of those moves has the potential to shift agency relationships.
Any one of them could be your next major client.
Most agency new business teams struggle with two questions:
The answer to the first is Honch.
The answer to the second is Bernard.
You cannot win opportunities you cannot see.
Honch surfaces senior marketing moves as they happen - CMOs, brand leads, ecommerce heads, comms hires.
We also track launches, eSports partnerships, influencer programmes, sponsorships and other commercial signals that suggest agency reviews are likely.
Without visibility, moments pass quietly.
With visibility, they become pipeline.
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Knowing there are opportunities out there is one thing.
Having the resource to act on them, at volume, without damaging your brand, is another.
Good Action Needs Context
Bernard is our AI assistant inside Honch. He researches every new appointment automatically.
Knowing Anna joined is useful.
Knowing what she has walked into is powerful.
In Glanbia’s case, that includes:
Anna is not starting from zero. She is stepping into complexity.
That context should shape your approach.
Signals without action are just noise.
Bernard is trained on your agency - your positioning, your tone, your point of view.
Not generic.
Not templated.
Yours.
He researches each brand, applies what he knows about your agency, finds the angle in, and creates introductions that address real challenges.
Then he does it again. And again.
You decide the scale.
20 deeply researched CMOs.
200 marketing directors.
2,000 brand managers.
You keep the voice. You keep the control. Bernard makes it repeatable.
Anna is not a one-off.
She is one of more than a thousand senior marketing leaders who moved last week. There have already been another 600+ this week.
The agencies that grow are not the ones who send the most emails.
They are the ones who see the right moments - and act on them with precision.
If you want to see how Honch + Bernard can help introduce you to people like Anna, get in touch and we'll show you.
No templates.
No noise.
Just better new business.
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