More than 4,000 companies have already talked about expanding outside of the UK in 2026.

That number is growing every week.

Despite wider global uncertainty, the appetite for international expansion hasn’t slowed. If anything, it’s accelerating - and for B2B revenue teams, it remains one of the clearest triggers you can act on.

Timing matters more here than almost anywhere else. Catch it while it’s happening and you’re in. Miss it, and the partners, suppliers and agencies are already in place.

Live tracking of international movement

Last week at Honch, we analysed more than 700,000 corporate social posts and job ads.

From that, we surfaced 150 UK companies actively expanding into new territories.

Including:

• Vivobarefoot preparing its first New York flagship store, with key hires already underway to build a local team
• Barings opening a new office in Abu Dhabi, strengthening its presence in the Middle East
• Healy Group launching a production facility in Chile to support global demand
• 73 Strings establishing a Singapore office to serve APAC markets
• Regatta opening a new showroom and office in the Netherlands
• Fine & Country entering Madrid for the first time, growing its European footprint

How we actually track it

We don’t rely on one source or one moment.

We’ve built a live stream of expansion signals by combining multiple data points, processed continuously.

🌍 Social tracking

We analyse company posts daily to identify when businesses are:

• announcing new markets
• talking about international growth
• launching in new regions

💼 Hiring intelligence

Expansion shows up in hiring before anything else.

We track:

• Country Managers and regional leadership roles
• job ads referencing new markets or international growth

📍 Physical expansion signals

New offices, showrooms, facilities and regional hubs.

Often buried in posts or updates - but some of the clearest indicators of real investment.

🤖 AI-led signal classification

This is where it goes further.

We use AI to:

• interpret unstructured content
• connect hiring, posts and announcements
• separate real expansion from noise

So instead of raw data, you get clear, actionable intent.

From tracking companies → understanding strategy

You can stop at tracking. Or you can go a step further.

Some teams use Honch to identify companies expanding internationally and access decision-maker data.

Others use Bernard to go deeper - connecting the dots and understanding what’s really happening behind the expansion.

Vivobarefoot

The New York flagship is the obvious move, but the groundwork has been building for a while - particularly in places like Austin where they’ve been investing in community and local presence. It feels like retail is following demand here, not creating it, alongside a wider push across ecommerce, circular revenue and creative hiring.

Barings

Abu Dhabi isn’t a one-off - it sits alongside rapid expansion across Asia-Pacific and significant new capital deployment globally. With continued investment in private credit and new hires across digital and communications, it points to a business scaling both its investment platform and how it brings it to market.

Regatta

The Netherlands opening fits into a much broader European push, supported by increased marketing investment and a stronger focus on digital and retail experience. Combined with new technology leadership and ongoing product development, it looks like a brand tightening how it operates as it scales internationally.

Final thought

Every week, there are hundreds more like this.

Tracking companies is the starting point.

The real advantage is knowing who’s been brought in to make that growth happen - across HR, marketing, finance and tech.

That’s what we surface.

And that’s why the best teams don’t just see expansion - they build pipeline from it.

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