‍Oracle, SAP, Sage and Workday are everywhere in sponsorship.
Motorsport. Global sport. Enterprise events.

What’s changed is who is following them.

Last week, HiBob signed with Formula E.
Deel have signed a record-breaking sleeve sponsorship with Arsenal.
UKG, Paycor, Paylocity, Dayforce, Paycom and Gusto are now active across elite sport, leagues, women’s sport, stadiums and major events.

HR software has become a serious sponsorship buyer category.

New from Honch

Our latest Honch List profiles 248 HR software companies, including more than 5,000 marketing decision-makers, CEOs and influencers.

You can now see:

• Every major HR software provider, from global giants to fast-scaling challengers
• Their live sponsorship activity across sport, events and partnerships
• The CMOs, Heads of Marketing, Partnerships and brand leaders behind those deals
• The wider decision-making teams influencing sponsorship spend

No logos. No guesswork.
Just companies, people and budgets - all in one place.

Why this matters for sponsorship teams

If you sell sponsorship rights, this list lets you:

• Target every serious HR software buyer in the market
• Find new entrants before they land their next big deal
• Build outreach grounded in real activity, not assumptions

The big players are already in.
The next wave is spending fast.

The HR Software Providers Honch List is available now inside Honch.

‍

‍