Your sales team will only ever be as good as the data you give them. Your marketing will only perform if you’re landing in the right inboxes.

But in a world where HR leaders move companies at record speed, it’s near impossible to ensure you’re always targeting the very best prospects.

Honch now connects directly with HubSpot and Salesforce, so every time a new HR leader joins a company, gets promoted, or moves on, your CRM updates automatically. No spreadsheets. No manual uploads. No waiting.

Just live, accurate data where your team needs it most.

Why this matters

If you sell to HR, timing is everything. New leaders arrive with new budgets, priorities and suppliers. When your CRM updates the moment those changes happen, your marketing and sales teams can act instantly.

It means:

• Marketing campaigns always reach the right person – and you’re building awareness before supplier reviews begin.
• Sales teams can target HR Directors the moment they start new roles.
• You can automate what matters most and build a bulletproof system that ensures your revenue team never misses an opportunity.

You’re working with what’s happening right now, not what happened last quarter.

Sync what matters most

The new integrations let you choose exactly what flows into your CRM:

• Newly appointed HR buyers filtered by your criteria
• New decision-makers joining existing clients where you can grow your offering
• Promotions within target accounts
• Departures from existing clients
• Buyers leaving clients and starting new roles in new companies

Once synced, you can segment, automate and launch workflows around real changes in the HR world.

A new Chief People Officer joins a key prospect? Trigger a campaign.
Your old contact pops up at a new company? Notify the account team.

You decide the rules. Honch keeps the data fresh.

You’ve got 100 days – speed matters

When a new HR decision-maker joins a company, they commit 70% of their first-year budget within their first 100 days. If you’re not first, you’re out of the running.

Our automations make it brutally simple to ensure you’re never missing from a potential pitch list you should be on.

No manual steps. No missed opportunities. Just sales and marketing working in sync.

The bigger picture

When you sell to HR – whether that’s Learning & Development, D&I, Reward, Talent or People Strategy – it’s not about blasting data into a CRM. It’s about building relevance.

By keeping your systems live with real-time HR movements, every message, ad and email becomes more meaningful. You’re not guessing who to contact or when – you’re showing up exactly when buyers are shaping their next strategy.

Ready to make your CRM smarter?

Try Honch free today and see how automatic syncing with HubSpot and Salesforce can turn fresh HR intelligence into real opportunities.

Build pipeline in days, not months.

PS. Not using HubSpot or Salesforce? No problem. We offer API access and a Zapier app, so you can sync Honch data into almost any system – from Marketo to Mailchimp.

PPS. We don’t charge extra for any of it. HubSpot, Salesforce, API or Zapier – all included in our standard subscriptions.