Global Marketing Moves: Q1 Highlights
In Q1, Honch tracked 19,000+ strategic marketing appointments worldwide. We've created separate Honch Lists of the top 50 brands in Europe and the US who've hired top-level marketers in 2025 that are going to be shaking things up for the rest of 2025.
Here's a glimpse into some of the most exciting marketing moves across top European and US brands, where agencies, tech firms and sports properties should be focusing:
Europe's Most Buzz-Worthy Marketing Appointments
- Kia Europe (Germany) welcomed Pablo Martinez Masip as Vice President of Product and Marketing
- CHANEL (France) appointed Delphine Chene as Marketing Director for Watches & Fine Jewelry EMEA
- L'Oreal (France) brought on Barbara Abitbol as Senior Vice President Global Marketing for L'Oreal Paris Haircare & Styling
- Thomson Reuters (Sweden) named Oscar Wegland Vice President of Marketing
- Villeroy & Boch (Germany) announced Anne Rottleb as Director of Marketing Strategy and Operations
High-Impact US Marketing Appointments
- Adobe welcomed Rachel Thornton as CMO of Digital Experience & Adobe Experience Cloud
- McDonald's appointed Gina Hardy Vice President of US Marketing & Menu Strategy
- Under Armour named Tyler Rutstein SVP of Global Brand & Americas Marketing
- The North Face brought Dennis Seydel on board as Chief Marketing Officer
- BetMGM appointed Casey Hurbis as Chief Marketing Officer
Stay Ahead with Honch
These key hires mark just the tip of the iceberg. Honch offers a deep, comprehensive view of global marketing appointments, empowering agencies and sponsorship professionals with unparalleled insights. Dive deeper into the full lists of influential marketing moves - try Honch today.👇
