At Honch, we track every senior marketer stepping into a new role anywhere in the world. Already this month, more than 4,000 international marketers have taken on new positions outside the UK.

And that is on top of the hundreds of moves we track across the UK each month.

If you sell marketing solutions, sponsorship, media or global technology, these early days matter. New leaders spend their first 100 days reviewing suppliers, setting strategy and deciding which partners will shape the year ahead.

Here are some of the latest global appointments, along with what they signal about where each brand is heading.

Docebo

Appointed: Katie Brunette, VP Brand Marketing (US)

Docebo continues to scale as one of the fastest growing learning platforms globally, supported by AI-powered personalisation and rising enterprise demand.

‍Why it matters: The shift toward premium brand storytelling and thought leadership shows strong opportunity for agencies and platforms that support enterprise digital learning.

BCD Travel

Appointed: Andreas Dunaj, Director of Marketing (Germany)

The global travel management company is sharpening its sustainability, digital and enterprise value propositions across Europe and North America.

‍Why it matters: Travel brands are redefining marketing around responsible travel and data-led clarity, creating opportunities for Martech and customer experience focused partners.

The LEGO Group

Appointed: Helle Olander, Marketing Director, Boys and Girls (Denmark)

LEGO continues to balance heritage IP with modern content ecosystems and digital storytelling across markets.

‍Why it matters: Legacy brands are deepening audience-led marketing, with investment flowing into digital engagement, creative content and cross-market brand experience.

Sony Interactive Entertainment

Appointed: Mary Yee, CMO (US)

PlayStation is expanding its global digital ecosystem, from subscription services to cloud gaming and creator-led campaigns.

‍Why it matters: Gaming remains a frontrunner for digital and community driven marketing, which is valuable for companies selling content, media, data or AI tools.

Arm

Appointed: Ami Badani, CMO (US)

Arm is in a high growth phase, driven by demand for AI, automotive and low power computing, supported by strengthened marketing and communications leadership.

‍Why it matters: AI infrastructure brands are prioritising clarity, ecosystem storytelling and developer engagement, opening doors for content, events and technical marketing partners.

Coinbase

Appointed: Gareth Kay, CMO (US)

Coinbase is working through regulatory pressure while expanding its global brand presence, with continued investment in education, trust building and sponsorships including the NBA and Formula One.

‍Why it matters: Even major fintech brands are focusing on credibility, compliance and education, creating strong opportunity for partners that support trust-led content and multi-market brand reach.

What This Means for You

This month’s global hires reflect clear shifts in how marketing leaders think.

• Brands are investing in trust, clarity and long-term storytelling
• Sponsorships are becoming values-led rather than visibility-led
• High growth tech is prioritising education and compliance
• Global teams are being rebuilt around experience, digital capability and ecosystem engagement

Each new appointment represents:

• A senior decision-maker with influence and budget
• A 100 day window before partnerships are finalised
• A chance to align your offer with their new direction

See the Full Picture

At Honch, we track every senior marketer, every month, across every global region.
Take a free trial and see who is on the move right now.