At Honch, we track every senior marketer taking on a new role, wherever they are in the world. Already in October, over 3,300 international marketers have stepped into fresh positions across globe.

And that’s on top of the moves we track every month across the UK.

If you sell sponsorship, media, or marketing solutions, targeting decision-makers in their first 100 days is critical before new strategies and partner rosters are locked in.

Here are some examples of the major changes that have happened so far:

‍Zapier‍

Appointed: Dan Slagen, SVP Marketing (US)

• Workflow automation platform redefining its brand as it scales from small teams to enterprise clients.
• Marketing focus shifting from product-led content to partnerships, trust and brand story.

‍Why it matters: Even digital-first brands are re-investing in narrative and emotional connection as they grow.

‍Flora Food Group‍

Appointed: Victoria Wickli, Senior Vice President Marketing Europe (Netherlands)

• One of Europe’s leading food brands focused on plant-based innovation and heritage products.
• Tasked with uniting European markets under a consistent, sustainability-led brand story.

‍Why it matters: Sustainability and legacy can co-exist – Flora is proof that tradition still has marketing power when told well.

Equinor

Appointed: Gørill Moore, VP Brand and Engagement (Norway)

• Global energy company leading Norway’s low-carbon transition.
• Pivoting sponsorship from sport to science, innovation and future talent.

‍Why it matters: A major signal for brand marketers that sustainability messaging is now strategy, not PR.

Anghami

Appointed: Teresa Rio, VP Marketing (UAE)

• The leading music and entertainment platform in MENA.
• Fresh from merging with OSN+, combining streaming, content and data under one roof.

‍Why it matters: A powerful regional player redefining media partnerships and sitting on one of the largest first-party data pools in the Middle East.

‍Cigna Healthcare‍

Appointed: Jaslyin Qiyu, CMO & Head of CX (Singapore)

• Health insurance and wellbeing brand operating across APAC.
• Uniting marketing and customer experience under one global remit.

‍Why it matters: When customer experience becomes marketing’s job, brand trust, not ad spend, drives growth.

‍Bender

‍Appointed: Ronny Meulen, Vice President Global Marketing & Communication (Germany)

• Global electrical safety and energy technology manufacturer.
• Bringing renewed focus on strategic communications and brand expansion into new markets.

‍Why it matters: Industrial brands are investing in marketing leadership to turn technical expertise into broader brand strength.

YOOX

‍Appointed: Eglantina Becheru, Director of Brand, Creative & Communication (Germany)

• Luxury fashion e-commerce brand under the YOOX Net-a-Porter Group.
• Refining creative direction, sustainability positioning and cross-market campaigns.

‍Why it matters: Luxury brands are rethinking creativity and responsibility – substance now matters as much as style.

What This Means for You

October’s new hires show where marketing is heading:

• Brands are investing in clarity, credibility and consistency, not just reach.
• Sponsorships are shifting from visibility to values alignment.
• Brand storytelling is being rebuilt around trust, creativity and sustainability.

Each of these appointments represents:

• A fresh decision-maker with budget and influence.
• A 100-day window before new partnerships are fixed.
• A chance to align your brand, platform or sponsorship with their new direction.

‍See the Full Picture

At Honch, we don’t just show you the headlines – we show you every new marketing and sponsorship leader, every month, across the world.

Take a free trial and see who’s on the move right now.