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At Honch, we track every new senior marketer stepping into a role - no matter where in the world they are. In August alone, over 4,000 international marketers took on fresh positions.
And that’s on top of the moves we track every month across the UK market. If you sell to CMOs, targeting them inside their first 100 days in a new role is critical, before they set strategy and sign off with new partners.
Here’s ten examples from August to get you started:
10 New Marketing Leaders from August
Turkish Airlines:
Appointed Omer Faruk Sonmez, Senior Vice President Marketing (Turkey)
- Global airline, $22.67bn revenue.
- Heavy investment in routes, sponsorships, and digital brand campaigns.
Why it matters: Global influence and huge spend - a marketing leader shaping a national brand.
Dubai Holding:
Appointed Brett Stephenson, Executive Director Marketing (United Arab Emirates)
- Real estate & investment giant with assets over AED 100bn.
- Marketing tightly linked to mega-projects and capital raising.
Why it matters: Marketing isn’t a cost centre here - it’s how they raise billions.
Crocs:
Appointed Carly Gomez, Chief Marketing Officer (United States)
- Footwear brand, $4.14bn revenue.
- Built on bold partnerships with artists, icons, and even fast-food chains.
Why it matters: A curator of culture, not just shoes - marketing drives the whole brand.
Nanosonics:
Appointed Kimberly Hill, Chief Marketing Officer (Australia)
- Med-tech company, FY25 revenue $198.6m (+17% YoY).
- Expanding beyond trophon into new CORIS technology.
Why it matters: New markets, new budgets, and fresh messaging mean a CMO ready to make an impact.
Cyberbit:
Appointed Daphne Deiktaki, CMO (Greece)
- Cybersecurity training platform, $112.5m revenue.
- Building credibility and scaling partner marketing.
Why it matters: A credibility gap to close = urgency for sharper campaigns.
Hugo Boss:
Appointed Julia Langenhan, Vice President Marketing Central & Eastern Hub (Netherlands)
- Fashion powerhouse, €3.7bn sales.
- Pushing digital campaigns, influencer-led growth, and NFTs.
Why it matters: A digitally driven pivot with global visibility.
Philips:
Appointed Marijke Coopmans, Global Marketing Communications Director (Netherlands)
- Health-tech giant, €18.02bn revenue.
- Balancing B2B healthcare credibility with consumer lifestyle campaigns.
Why it matters: A dual challenge across audiences, channels, and brand tone.
Nike:
Appointed Mark Michielse, Director Sports Marketing Northern Europe (Netherlands)
- Sportswear giant, $46bn FY25 revenue.
- Doubling down on sponsorships and purpose-driven campaigns.
Why it matters: High stakes, high spend, and a central role in Nike’s comeback.
HRS Group:
Appointed Alexander Seiler, Chief Marketing Officer - Enterprise Solution (Germany)
- Hospitality & travel tech, 1,500+ employees.
- Marketing doubles as both demand gen and part of the product.
Why it matters: A meta-marketing challenge - selling marketing with marketing.
Citi:
Appointed Gabriella Obregon, Vice President of Global Event Marketing (United States)
- Global financial services giant, $179bn market cap.
- Renewed focus on event-based, high-touch marketing.
Why it matters: Events are back - and trust-building is at the core.
Other C-Level marketing hires at brands including Emerson, Octapharma, Babilou, Etihad Rail, Jd.Com, La Banque Postale, Sophos, the LEGO Group, Hankook Tire, Candescent, Paramount+, Versace, and SharkNinja.
What This Means for You
These ten are just a snapshot of the 4,000+ international marketers who started roles in August - on top of the thousands we track every month across the UK. Each one represents:
- A fresh decision-maker with budget influence.
- A window of opportunity before suppliers are locked in.
- A chance to build relationships while strategies are being shaped.
And that’s just one month.
See the Full Picture
At Honch, we don’t just show you the headlines - we show you all the movers, every month, across the globe.
👉 Take a free trial and see who’s on the move right now.
