At Honch, we track every new senior marketer stepping into a role - no matter where in the world they are. In August alone, over 4,000 international marketers took on fresh positions.

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And that’s on top of the moves we track every month across the UK market. If you sell to CMOs, targeting them inside their first 100 days in a new role is critical, before they set strategy and sign off with new partners.

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Here’s ten examples from August to get you started:

10 New Marketing Leaders from August

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Turkish Airlines:

Appointed Omer Faruk Sonmez, Senior Vice President Marketing (Turkey)

• Global airline, $22.67bn revenue.
• Heavy investment in routes, sponsorships, and digital brand campaigns.

Why it matters: Global influence and huge spend - a marketing leader shaping a national brand.

‍Dubai Holding:

Appointed Brett Stephenson, Executive Director Marketing (United Arab Emirates)

• Real estate & investment giant with assets over AED 100bn.
• Marketing tightly linked to mega-projects and capital raising.

Why it matters: Marketing isn’t a cost centre here - it’s how they raise billions.

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Crocs:

Appointed Carly Gomez, Chief Marketing Officer (United States)

• Footwear brand, $4.14bn revenue.
• Built on bold partnerships with artists, icons, and even fast-food chains.

Why it matters: A curator of culture, not just shoes - marketing drives the whole brand.

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Nanosonics:

‍Appointed Kimberly Hill, Chief Marketing Officer (Australia)

• Med-tech company, FY25 revenue $198.6m (+17% YoY).
• Expanding beyond trophon into new CORIS technology.

Why it matters: New markets, new budgets, and fresh messaging mean a CMO ready to make an impact.

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Cyberbit: ‍

Appointed Daphne Deiktaki, CMO (Greece)

• Cybersecurity training platform, $112.5m revenue.
• Building credibility and scaling partner marketing.

Why it matters: A credibility gap to close = urgency for sharper campaigns.

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Hugo Boss:

Appointed Julia Langenhan, Vice President Marketing Central & Eastern Hub (Netherlands)

• Fashion powerhouse, €3.7bn sales.
• Pushing digital campaigns, influencer-led growth, and NFTs.

Why it matters: A digitally driven pivot with global visibility.

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Philips:

Appointed Marijke Coopmans, Global Marketing Communications Director (Netherlands)

• Health-tech giant, €18.02bn revenue.
• Balancing B2B healthcare credibility with consumer lifestyle campaigns.

Why it matters: A dual challenge across audiences, channels, and brand tone.

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Nike:

Appointed Mark Michielse, Director Sports Marketing Northern Europe (Netherlands)

• Sportswear giant, $46bn FY25 revenue.
• Doubling down on sponsorships and purpose-driven campaigns.

Why it matters: High stakes, high spend, and a central role in Nike’s comeback.

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HRS Group:

‍Appointed Alexander Seiler, Chief Marketing Officer - Enterprise Solution (Germany)

• Hospitality & travel tech, 1,500+ employees.
• Marketing doubles as both demand gen and part of the product.

Why it matters: A meta-marketing challenge - selling marketing with marketing.

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Citi:

Appointed Gabriella Obregon, Vice President of Global Event Marketing (United States)

• Global financial services giant, $179bn market cap.
• Renewed focus on event-based, high-touch marketing.

Why it matters: Events are back - and trust-building is at the core.

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Other C-Level marketing hires at brands including Emerson, Octapharma, Babilou, Etihad Rail, Jd.Com, La Banque Postale, Sophos, the LEGO Group, Hankook Tire, Candescent, Paramount+, Versace, and SharkNinja.

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What This Means for You

These ten are just a snapshot of the 4,000+ international marketers who started roles in August - on top of the thousands we track every month across the UK. Each one represents:

• A fresh decision-maker with budget influence.
• A window of opportunity before suppliers are locked in.
• A chance to build relationships while strategies are being shaped.

And that’s just one month.

See the Full Picture

At Honch, we don’t just show you the headlines - we show you all the movers, every month, across the globe.

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👉 Take a free trial and see who’s on the move right now.

Because if you’re not talking to them when they start, someone else will be.