Honch is the secret weapon behind the sponsorship teams of some of the world’s biggest sports properties. We track global moves and profile current marketing and sponsorship activity of more than 200,000 international brands.

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Our latest Honch List profiles global foreign exchange (FX) companies, their CEOs, and CMOs, offering sports sponsorship teams direct insights into their strategic objectives and key partnerships.

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The global foreign exchange market is a colossal industry, and its leading players are actively pursuing international expansion, building trust, and differentiating themselves through strategic sports sponsorships. It’s a prime target area for many of our clients.

Targeting Global FX Giants:

We’ve profiled 198 global FX companies and more than 3,000 marketing decision-makers at companies including:

• AvaTrade: Led by CEO Dáire Ferguson and CMO Ori Matarasso , AvaTrade's multi-year partnership with Oracle Red Bull Racing F1  aims to boost global brand visibility, especially in the Middle East and Central/South America, by aligning with innovation and excellence.
• XTB: Under CEO Omar Arnaout , XTB focuses on aggressive international expansion into Latin America, Africa, and Asia. High-profile global ambassadors like Zlatan Ibrahimović and Jose Mourinho  rapidly build brand recognition and legitimacy.
• XM.com: Group CEO Tasos Papanastasiou and CMO Chris A. Zacharia  partner with Usain Bolt  and Saudi football club Al-Nassr FC. This associates XM with speed and mastery, legitimising their brand and acquiring clients in key regions.
• Pepperstone: CEO Tamas Szabo and CMO Tony Gruebner  aim for global CFD market leadership. Their portfolio includes ATP (with naming rights), Aston Martin Aramco F1 Team, and Asian Football Confederation , reflecting a focus on fast execution and competitive excellence.
• Saxo Bank: Co-CEOs Kim Fournais and Lars Seier Christensen  and Head of Marketing Anaam Raza  focus on empowering opportunities and supporting international talent. Sponsorships include Denmark Motorsport Brothers and historical F1/cycling teams.
• CMC Markets: Founder and CEO Lord Cruddas drives product diversification and B2B tech investment. Luke Welch, Head of Marketing, Product & Analytics , aligns community engagement, like their partnership with Blues Rugby in New Zealand.
• FOREX.com: A StoneX Group Inc. subsidiary, led by CEO Philip A. Smith , FOREX.com focuses on client acquisition through partnership programmes  rather than direct sports sponsorships. They empower clients with elite products and education.

Actionable Intelligence for Sponsorship Teams

Honch doesn’t stop at building lists of key targets. Our platform profiles the current marketing strategies and sponsorship involvement of global businesses, helping you uncover your perfect-fit prospects. Successful engagement requires highly tailored proposals to precisely targeted brands.

• Strategic Alignment: Research each FX company's core values on Honch (e.g., speed, innovation, trust, inclusion) and geographic expansion targets. Highlight how your sports property authentically embodies these values and offers a strong fanbase or media reach in their target regions.
• Competitor Research: Use our competitor listings to understand each of your prospect’s core competitors and sponsorship activity – they’ll be looking to catch-up.
• Data-Driven Value: Learn what each business is trying to achieve and frame proposals around measurable business outcomes like increased brand awareness, client acquisition, or enhanced trust.
• ESG & Community: Honch helps you understand the CSR focus of each company, allowing you to emphasise how a partnership with you can support the FX company's corporate social responsibility goals, as seen with IG Group and eToro.

200,000 Global Companies – Sponsorship Intelligence At Your Fingertips

Ready to unlock your next major partners? Honch puts unparalleled sponsorship intelligence at your fingertips. Our platform profiles over 200,000 global companies, enabling you to pinpoint CMOs involved in sponsorship acquisition, identify brands investing in specific sports, target precise demographics, and analyse competitor landscapes with ease.

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