The FIFA Club World Cup 2025 isn't just a showcase of elite football clubs - it's a global stage for brands strategically positioning themselves internationally. While household names like Adidas, Coca-Cola, and Visa dominate the headlines, a closer look reveals hidden partnerships shaping global business ambitions.

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Our latest Honch List profiles the companies and decision-makers behind all of the main club and tournament sponsors, helping you target brands with global ambitions.

The Unseen Architects: Spotlight on CWC Club Sponsors

The expanded FIFA Club World Cup features a diverse array of participating clubs and their sponsors, reflecting varied industries and ambitious growth strategies. Here's a look at some of the brands included in our latest Honch List:

Fortaleza Materiales (Sponsoring C.F. Pachuca, Mexico)

‍Fortaleza Materiales, a Mexican construction materials firm, sponsors C.F. Pachuca, a 2025 FIFA Club World Cup qualifier. Operating in Mexico, the US, and across Latin America with local production in Costa Rica and El Salvador, their sponsorship leverages global visibility to reinforce regional market leadership and support international expansion in the construction sector.

Crefisa & Sportingbet (Associated with Palmeiras, Brazil)

Crefisa is a major Brazilian financial institution, foundedin 1964, specialising in personal loans, particularly for retirees, pensioners,and civil servants. With over 800 service points across all Brazilian states and 1.5 million customers, the company is a significant player in the Brazilian financial services sector. It always emphasises a "continuous ambition forgrowth". It was Palmeiras' main sponsor for a decade, though Sportingbet is now the primary sponsor for the 2025 FIFA Club World Cup.

Parimatch (Partnering with Botafogo, Chelsea & Juventus)

‍Parimatch, an international sports betting and online gambling company based in Cyprus, operates under various licences across Europe (including the UK), Africa, and Asia. It's the shirt sponsor for Botafogo, and partners with other major teams including Chelsea and Juventus (both Club World Cup qualifiers) and are a regional sponsor of the Argentina Football Association. Parimatch pursues aggressive global expansion, focusing on Latin America and Southeastern Europe, using diverse sponsorships to build brand awareness and acquire users worldwide.

Telcel (Sponsoring C.F. Pachuca, Mexico)

‍Telcel, Mexico's leading mobile telecommunications company and part of América Móvil, sponsors C.F. Pachuca, a 2025 FIFA Club World Cup qualifier. Primarily focused on Mexico, Telcel also serves US customers as a Mobile Virtual Network Operator and offers international calling services. Their sponsorship reinforces national leadership and leverages global exposure for deeper domestic market penetration, aligning with América Móvil's broader Latin American presence and Telcel's 5G expansion within Mexico.

Riyadh Air (Sponsoring Atlético de Madrid, Spain)

‍Riyadh Air, Saudi Arabia's new national airline launching in 2025 and owned by the Public Investment Fund (PIF), is the main sponsor of Atlético de Madrid, a 2025 FIFA Club World Cup qualifier. The airline aims to connect Riyadh to over 100 global destinations by 2030, and its high-profile football sponsorships are a key pre-launch strategy to build global brand recognition and support Saudi Arabia's Vision 2030 of economic diversification.

Ubuntu-Botho (Sponsoring Mamelodi Sundowns, South Africa)

‍Ubuntu-Botho Investments (UBI), a South African black-owned investment company, sponsors Mamelodi Sundowns, a 2025 FIFA Club World Cup qualifier, with "Ubuntu Botho" prominently on their jersey. UBI, parent to African Rainbow Capital (ARC), focuses on South African and African financial services, with international investment outside Africa not materialising as expected. The sponsorship primarily showcases South African excellence and its empowerment philosophy globally, reinforcing domestic leadership and commitment to African development rather than direct international commercial expansion.

Ockham Residential (Sponsoring Auckland City FC, New Zealand)

‍Auckland, New Zealand-based property developer, Ockham Residential, specialises in apartments, focusing on quality homes built to last. They proudly sponsor Auckland City FC, a New Zealand club representing Oceania in the FIFA Club World Cup 2025. While primarily focused on the New Zealand market, Ockham aims to build properties of "international aspiration" and sources materials globally, reflecting a high standard and global outlook.

Betson Enterprises (Amusement Equipment Distribution)

The distributor of arcade games and amusement equipment, Betson Enterprises, boasts a 90-year history. They offer a comprehensive range of products and services, including sales and servicing, with offices across the US and a global sales force. It’s the current shirt sponsor of Inter Milan, and has a long standing partnership with Boca Juniors. International expansion is a central component of Betson Enterprises' growth strategy. The company actively ships new and pre-owned amusement games from various manufacturers to international markets, aiming to build its brand and scale business opportunities globally.

BMO Capital Markets (Investment Banking / Financial Services)

‍The investment banking arm of Canada's Bank of Montreal, BMO Capital Markets, provides a wide array of financial services to corporate, institutional, and government clients globally. Its parent company, BMO (Bank of Montreal), is a prominent sponsor in North American football, including official jersey sponsorships for several Major League Soccer clubs like Los Angeles FC (LAFC). LAFC is a qualified team for the 2025 FIFA Club World Cup. BMO Capital Markets has a significant international presence, with offices across the Americas, Asia-Pacific, and EMEA, and its global trade team actively supports international business expansion, offering market intelligence and trade finance solutions.

Target Global Decision-Makers: Unlock Sponsorship Opportunities

The FIFA Club World Cup 2025 illustrates a diverse and dynamic global sponsorship landscape. Understanding the ambitions and strategies behind these sponsorships - whether expansion, digital adoption, or social impact - is key for unlocking new business development opportunities.

Ready to dive deeper and start targeting CMOs in brands investing in sponsorship? Try Honch today for unparalleled insight and connect directly with key marketing and sponsorship decision-makers driving these partnerships.