Ligue 1 sits at a crossroads of global ambition and domestic influence. It attracts some of the world’s biggest brands while remaining a core platform for French enterprises investing in sport to drive growth at home.

Our latest Honch List captures the full Ligue 1 sponsorship ecosystem - every club, every league partner, and the people behind those commercial decisions.

Rather than treating sponsors as logos, we’ve mapped the organisations, teams, and individuals responsible for sponsorship, partnerships and marketing strategy across French football.

International brands active in Ligue 1

Ligue 1 continues to draw global companies using French football as a gateway into European and international audiences.

The list includes international brands across consulting, technology, FMCG, retail and automotive, including:

• adidas
• Deloitte
• Capgemini
• Apple
• PepsiCo
• McDonald’s
• Google
• Adecco

These are brands running multi-market sponsorship strategies, often combining Ligue 1 with other major European properties.

French brands investing close to home

Alongside global players, Ligue 1 remains a core commercial channel for France’s largest and most recognisable companies.

The list features major French organisations across infrastructure, finance, retail, luxury and energy, including:

• Leroy Merlin
• Veolia
• Carrefour
• AXA
• Allianz France
• VINCI
• Eiffage
• Christian Dior Couture
• Caisse d’Epargne

Many are long-term investors in football, using club and league partnerships to support brand trust, regional presence and recruitment.

What we’ve mapped

For every sponsoring company, we’ve identified:

• The exact clubs and league properties they sponsor
• Whether they operate as global, European or France-led sponsors
• CMOs, Heads of Partnerships, senior marketers and commercial leaders involved in sponsorship decisions
• The wider marketing decision-making unit influencing renewals and new deals

How teams use the list

• Target brands already active in football sponsorship
• Benchmark sponsor portfolios across clubs and categories
• Build outbound campaigns grounded in real sponsorship activity
• Identify decision-makers responsible for partnership strategy in France and beyond

No opinions. No predictions. Just a clear picture of who is sponsoring Ligue 1 today - and who controls those budgets.

The Ligue 1 Sponsors Honch List is available now inside Honch.

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