Formula E sits at the crossroads of global brand power and next generation mobility. It attracts multinational corporations while also giving a platform to niche, future focused brands that are not active across every major sports property.

Our latest Honch List captures the full Formula E sponsorship ecosystem - every team, every headline partner, and the marketers and CEOs behind those decisions.

Rather than treating sponsors as logos, we’ve mapped the organisations and individuals responsible for sponsorship and partnership strategy across the grid.

Global brands backing the grid

Formula E continues to attract established international names using electric racing to signal innovation and global ambition.

The list includes brands such as:

• ABB
• Google
• JPMorgan Chase
• Julius Baer
• DHL Express
• Hankook
• PIF

These are companies running multi-market sponsorship strategies, often combining Formula E with other global sports properties.

Niche brands building profile through Formula E

Alongside global names, Formula E is home to challenger and specialist brands that are not widely active across mainstream sponsorship portfolios.

The list includes companies such as:

• Fortescue
• Algorand Foundation
• Cato Networks
• RAW Charging
• Dynisma
• Syensqo

For many of these organisations, Formula E is a strategic brand building platform rather than one property among dozens. That creates different partnership dynamics and often different decision makers.

108 Sponsors. Thousands of marketers.

For every sponsoring company, we’ve identified:

• The exact team or championship property they support
• Whether they are title, technical or official partners
• CMOs, Heads of Sponsorship, senior marketers and CEOs
• The wider commercial decision-making unit influencing deals

No assumptions. No speculation. Just a clear picture of who is sponsoring Formula E this season - and who controls the budgets.

The Formula E Sponsors Honch List is available now inside Honch.

‍

‍