We’ve added a new Honch List covering 473 brands currently involved in Bundesliga sponsorship - researched club by club, sponsor by sponsor.

For each brand, we’ve mapped the full marketing decision-making unit - CEOs, CMOs and the wider senior marketing team influencing sponsorship and partnership strategy.

The list spans:

• Global brands using the Bundesliga as a flagship European platform
• German domestic brands focused on international expansion
• Category leaders across automotive, finance, tech, FMCG and betting

Why This Matters

The Bundesliga continues to punch above its weight commercially. High attendances, strong broadcast reach, and a reputation for fan authenticity make it a reference point for rights holders targeting DACH, Europe, and international growth markets.

For other sports properties, Bundesliga sponsors are a proven pool of:

• Brands already committed to long-term partnerships
• Marketers comfortable activating at scale
• Organisations benchmarking sponsorship across multiple leagues

What the List Gives You

• A complete view of who is sponsoring where
• Direct access to the people behind those decisions
• Clear segmentation between global sponsors and growth-focused German brands
• A reliable starting point for outbound, benchmarking or partner targeting

No theory. No opinion. Just a clean, current picture of the Bundesliga sponsorship market - and the people you actually need to speak to.

The Bundesliga Sponsorship Honch List is available on the platform now.