While fewer companies overall may be expanding in 2025 — and many might even reduce their payrolls — there are still businesses actively growing. Honch finds and tracks every company increasing their workforce, ensuring you never miss a growth opportunity.

643 UK Companies Increasing Headcount – February 2025

Honch identified 643 businesses growing their teams in February. Here are a few notable examples:

• Compleat Food Group – Founded in 2021, this food business behind brands like Pork Farms and Wall’s Pastry now employs over 5,000 staff.
• Pharmaron – Continuing its rapid UK expansion, this pharmaceutical company now employs over 1,000 people.
• Lore Group – After a brief slowdown, this hotel operator is back on a strong growth trajectory in 2025.
• Forseven – A rapidly expanding British EV company heavily investing across multiple departments.
• Toluna – Consistent workforce growth over the past three years and maintaining strong momentum into 2025.

Beyond your ICP: Leveraging buying signals

By now, most marketing and revenue teams have refined Ideal Customer Profiles (ICPs) and have sophisticated ABM programmes running. But in 2025, your competitive edge will come from proactively identifying companies within your ICP actively showing buying intent.

Feeding your campaigns with buying signals—such as new hires, promotions, funding announcements, and social media activity—allows you to optimise your outreach, ensuring your efforts focus on prospects genuinely ready to invest. Honch closely monitors these signals, empowering you to act fast and drive tangible results, even in challenging market conditions.

Stack signals to sharpen your targeting

Optimise your marketing spend and maximise campaign efficiency by precisely targeting prospects according to your unique criteria.

With Honch, you can combine multiple buying signals to enhance targeting accuracy, for example:

• Newly Appointed Decision-Makers at companies Increasing Headcount.
• Businesses showing Consistent Growth Over the Last 6 Months and actively discussing Sustainability Initiatives.

With Honch, you can confidently navigate the evolving B2B landscape, stay ahead by consistently identifying and engaging companies poised for growth, even in the toughest of environments.